Blog Feed Post

Perform 2017 ends with a standing ovation

Perform 2017 finished as it should: with all 75 presenting customers and partners back on stage to receive a standing ovation. That’s what this global event is all about –  customer networking, shared learnings, and proud moments that showcase how Dynatrace’s innovative stride makes customers’ lives easier and more successful.

“This is a gathering of the Dynatrace family,” one attendee aptly summarized on social media.

Fast forward one week and here I am proudly reflecting on the largest digital performance management conference in the world. For those that couldn’t join us, or those who’d like to compare notes, here are some of the highlights that have stuck with me:

 We all face the challenge of re-invention

Dynatrace CEO, John Van Siclen, set the tone for Perform 2017 by opening main stage with a poignant discussion about the big challenges facing enterprise IT today.

  1. Cloud and microservices – Rapid adoption and growing complexity. How do we manage the migration and the end state?
  1. DevOps – How do we get faster and better and more confident with each new release?
  1. Customer experience – The ultimate competitive differentiation. How do we tie back end IT metrics to the bottom line, at all times?

Moving beyond a simple discussion about the complex nature of these trends, John brought home the point that new challenges are a constant; something we must always address with new strategies and re-invention.

That’s why Dynatrace set about defining a whole new way of monitoring four years ago.

We saw these mega-trends on the horizon and realised that an existing APM approach wouldn’t suffice. So we disrupted ourselves, spun off a separate business and created our new AI-powered, full stack, automated platform that’s growing at a rate of 1400% (just in this last quarter).

This story about our own re-invention and historical role in the APM space resonated at the event and featured in Peter Cohan’s article on Forbes about Dynatrace’s APM leadership history: “This surprising rival beats Cisco’s AppDynamics, New Relic in $2.6 Billion market”

Ground breaking announcements

My biggest concern leading into Perform wasn’t what we would announce, but whether we had too much to announce. We had four solid pieces of news to share with the world, and we wanted each one to have their time in the sun:

Davis + AI

It’s fair to say that we all had a bit of fun with Dynatrace’s human interface “davis” throughout Perform. Whether in the demo lounge, on stage or in a media interview, “davis” was put to work as the human-like interface to Dynatrace’s AI-powered platform. Accessed via Slack or Amazon Alexa, “davis” lets our customers extract precision APM data and insights using simple voice or chat commands – and they simply love it.

As Jeppe Lindberg, from CooP (Denmark’s largest retailer) testifies: “I’ve never seen anything like this before. It’s just like you’re talking to another human IT team member, except a person would never be able to detect and bring to the surface root causes with such speed and precision.”

Quotes like these were hugely satisfying to hear, backed up with some stellar global media coverage in Forbes and The Australian


Next up, we announced the availability of the Dynatrace UFO – a device that helps DevOps teams visualize the health of deployment pipelines. Now available for pre-order the UFO lights up when issues are detected in application code – perfect for distributed teams wanting to improve every stage of the development process.

Here is Andi Grabner — dressed in Lederhosen — announcing the UFO  on the main stage at Perform:

The Register in the UK was one of a number of media who drummed up a short piece on the UFO news.

IOT Open Agent and SaaS Vendor Real User Monitoring

As apps extend into IOT devices, the challenge of being able to troubleshoot performance issues increases exponentially. As such, there’s a surging need to monitor devices on a much deeper level – and not just the device itself but the application behaviour of the device and how it interacts with cloud services.

This opens up a whole new world of complex monitoring needs, and one we’re heading off at the pass with our Dynatrace OpenAgent. (Stay tuned, we’ll have our CTO, Bernd Greifeneder blog about this one in more detail soon.)

In the same breath during his opening presentation, Bernd also announced our SaaS Vendor Real User Monitoring capability, which addresses the need for businesses to measure and monitor how real end users are accessing SaaS software remotely.

Combined, OpenAgent and SaaS Vendor Real User Monitoring, underscore our mandate to give our customers the deepest level of insight into every user, every app, everywhere.

Visually Complete for real users and synthetic

Finally, our head of DX, Marc Olesen (above) announced our game changing user experience metric – Visually Complete – which will detect how fast a web app renders above the fold on a user’s screen. In an industry first, Dynatrace will be integrating this into both real user and synthetic monitoring, which means teams can correlate real user Visually complete performance against metrics like bounce rates and conversions.

As retail giant Neiman Marcus said at Perform: “This is the magic metric which we have been looking for, for the customer experience. This is a game changer for Dynatrace.”

Customer Stories

Last, but not least, I have to sign off by mentioning a few of the customers who gave us incredible support last week at Perform. As I said in my opening, they are the lifeblood of this event.


I took to the stage in a Q&A format to interview Andre Nell and Lester Hill from Discovery on the main stage. Their quotes about how Dynatrace impacts their business, are some of the best I have ever heard:


The Westpac presentation felt like a camp fire story. Richard Jarrett shared candid insight into the company’s recent digital transformation, which saw them move to faster release cycles and a much more sophisticated, seamless customer experience. I particularly loved this quote (see below) about how Westpac felt Dynatrace’s drive for innovation aligned with their own vision for digital greatness.

You can read more about the Westpac case study here, on ZDNet.


I was personally involved in this story prior to the event, and feel that 20 minutes on stage doesn’t justify the significance of the story.

Using Dynatrace, the CooP team lives to tell the tale of how they avoided a huge potential outage on launch day of their new loyalty member app. Our friend and customer, Jeppe Lindberg, says that Dynatrace saved the retailer from having to possibly close 1000 stores.

But the CooP story goes beyond problem resolution and into “davis”, and integration with Azure and ServiceNow. Stay tuned for a case study video we recently shot with Jeppe (we’ll update here when it’s live) or check out this interview he did with Forbes.

Until next year…

This is possibly one of the longest blog posts I’ve ever written so I’ll make the ending short.

A big thanks to everyone who contributed to our great event. We couldn’t have done it without you. And for anyone keen to take part next year, we’re already in planning mode so please get in touch with your content ideas. We’d love to hear from you.

The post Perform 2017 ends with a standing ovation appeared first on Dynatrace blog – monitoring redefined.

Read the original blog entry...

More Stories By Dynatrace Blog

Building a revolutionary approach to software performance monitoring takes an extraordinary team. With decades of combined experience and an impressive history of disruptive innovation, that’s exactly what we ruxit has.

Get to know ruxit, and get to know the future of data analytics.

Latest Stories
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...