News Feed Item

ReplyYes Announces $6.5M Series A to Bring E-Commerce Over Mobile Messaging Platform to Leading Lifestyle Brands

Universal Music Group Working Exclusively with ReplyYes to Enable Frictionless E-Commerce Over Mobile Messaging for Artists and Labels to Directly Engage with Fans

SEATTLE, Feb. 16, 2017 /PRNewswire/ -- ReplyYes, the leading e-commerce over mobile messaging platform for brands to engage and transact with their customers, today announced a $6.5 million Series A investment to expand its platform to leading lifestyle brands. The funding, led by Madrona Venture Group, Cross Culture Ventures, Lowercase Capital, Muse Capital and Arnold Venture Group, allows ReplyYes to reinvent how brands personalize audience engagement, find new ways to reach their customers and deliver individualized and relevant recommendations over text and Facebook messaging.   

The announcement builds on ReplyYes' success running The Edit, its text-based service that sends vinyl fans daily recommendations based on their musical preferences and allows them to instantly purchase and ship the record by simply replying 'Yes.' The Edit has sold more than 100,000 vinyl albums via mobile text in its first 18 months of operation.

"The ReplyYes mission is to help people discover and purchase the things that they love. Our platform enables brands to engage and transact with their customers where they increasingly are - on their mobile phones messaging," said Dave Cotter, CEO of ReplyYes. "Through this latest investment, the world's leading lifestyle brands will be able to leverage the ReplyYes platform to offer frictionless e-commerce over mobile messaging, allowing their audience direct and personalized engagement with the brands they love."

In addition, ReplyYes and Universal Music Group (UMG), the world leader in music-based entertainment, have entered into an exclusive agreement to create a host of new engagement and shopping opportunities for UMG artists and their fans worldwide, including for music, tickets and artist merchandise. The deal is the first under ReplyYes' expansion into the lifestyle space, providing leading brands with a white-label e-commerce over mobile messaging platform to directly engage and transact with their customers.

"At UMG, we want to empower our artists and labels to leverage new technologies that help them build deeper relationships with their fans. ReplyYes helps us accomplish exactly that," said Peter Sinclair, Senior Vice President of Consumer Engagement at UMG. "Our recording artists, songwriters and labels benefit from these exciting new forms of fan engagement and merchandising that are created by conversational commerce. We are excited to work with ReplyYes, and even more excited for the millions of fans around the world who will experience this new and direct way of interacting with their favorite artists."

ReplyYes is the leading platform for e-commerce over mobile messaging for brands that want to engage and transact with their customers. Leveraging artificial intelligence and human-assisted AI, ReplyYes sends personalized product and content recommendations to create a unique customer experience for both brands and their customers.

Investor Quote Sheet

Madrona Venture Group

"We believe that mobile messaging will play a major role in the future of e-commerce," said Scott Jacobson, managing director at Madrona Venture Group. "ReplyYes is at the center of major macro technology trends: e-commerce, mobile, messaging, and artificial intelligence. With the success of their vinyl music store The Edit, which has sold over 100,000 albums in the past 18 months, and by bringing on major partners like UMG, ReplyYes has proven that their e-commerce over mobile messaging platform has a huge opportunity ahead of it."

Lowercase Capital

"Our app discovery channel, Lowercase Alpha has been running on the ReplyYes platform for the past year," said Matt Mazzeo, managing director at Lowercase Capital. "Our vision for Lowercase Alpha is to create an entirely new way to help consumers discover and play with new apps before they've even launched. ReplyYes brings Lowercase Alpha users a personal, simple, and instant way to test new products and helps founders get invaluable feedback."

Cross Culture Ventures

"Mobile messaging is quickly becoming the world's primary and preferred form of personal communication," said Marlon Nichols, managing partner at Cross Culture Ventures. "ReplyYes uses artificial intelligence to deliver personalized offers that, combined with effortless mobile purchasing, delights and surprises people. This has resulted in engagement and sales conversion rates that makes me very optimistic about the opportunity ahead for ReplyYes."

"ReplyYes blends cutting edge artificial intelligence and machine learning, and human-assisted AI technologies into a mobile commerce platform solution that is truly unique," said Troy Carter, managing partner at Cross Culture Ventures. "Brands that want to directly engage and transact with their customers on an ongoing basis, and not face disintermediation from e-commerce giants and social networks, would be well advised to explore next generation mobile e-commerce solutions like ReplyYes."

Muse Capital

"The response from leading brands and artists that we are talking to about ReplyYes has been phenomenal," said Assia Grazioli-Venier, founder and partner at Muse Capital and Muse Labs. "Brands are actively looking for new ways to directly engage and transact with their customers and fans over mobile.  The personalized recommendations delivered over the ReplyYes platform via messaging truly makes discovery effortless and purchasing instant."

"I consistently hear from brands that they want to remove friction from the mobile customer buying experience," said Rachel Springate, founder and partner at Muse Capital and Muse Labs. "At the same time, brands and artists want to create an ongoing relationship and conversation with their customers and fans - not just one-off transactions.  This is exactly what the ReplyYes platform was built from the ground up to provide and why there is so much excitement about the company."

Arnold Venture Group

"Having looked deeply at this space, we believe that Dave and the ReplyYes team are emerging as the clear market leader," said Cole Younger, managing director at Arnold Venture Group.  "Traction with their vinyl album store, The Edit, combined with the top tier brands they are bringing onto their platform makes ReplyYes the breakaway bet in the e-commerce over mobile messaging market."

About ReplyYes
ReplyYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their audience. ReplyYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones, while enabling brands to send personalized product recommendations over text and Facebook messaging. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the ReplyYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.  Brands increase customer engagement, improve the mobile customer experience, and grow e-commerce revenue.  Brands using the ReplyYes platform include Universal Music Group, The Edit vinyl record store, Origin Bound graphic novel store, and Lowercase Alpha.


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/replyyes-announces-65m-series-a-to-bring-e-commerce-over-mobile-messaging-platform-to-leading-lifestyle-brands-300408550.html


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...