News Feed Item

eBay Advertising Survey Reveals Behavioral Shifts in Online Car Buying

Men are More Than Twice as Likely as Women to Purchase Cars Online; Women are More Likely to Purchase Cars at a Dealership

BRISBANE, Calif., Feb. 16, 2017 /PRNewswire/ -- eBay Advertising today released results from its two-part consumer automotive shopping journey survey, revealing that technology is causing consumers to research and purchase cars online more than ever before and is shifting the automotive purchase journey. The survey reveals that a majority of consumers (63%) are extremely likely/ likely to purchase a car online in the future. Additionally, twice as many men as women have purchased cars online citing reasons such as convenience, low prices, variety and having access to more options. The survey results also showed that when it comes to features, both men and women care the most about price, reliability and safety.1

The Influence of Technology
According to the survey, 87% of respondents are using the internet to research a vehicle prior to purchase, including reviewing price comparisons, ratings and current reviews.1 This communicates the importance of the shopper journey and ensuring the consumer is receiving the right information at the right time. According to eBay Advertising's motors survey, 76% of respondents who are looking to buy a car would prefer to buy online through eBay Motors. Additionally, 71% of respondents who did not purchase their vehicles on eBay Motors bought parts and accessories on eBay in the last six months.2 However, for those who prefer to purchase vehicles in person, female survey respondents say it's because they want to be able to take a test drive, while male survey respondents want to be able to check out the condition of the car.1

"Technology continues to evolve the automotive shopping journey," said Josh Wetzel, Senior Director of Sales and Marketing at eBay Advertising. "Consumers are already executing pre-purchase activities related to online research with increased interest in online automotive experiences. As more consumers continue to embrace automotive ecommerce for vehicles; enhanced experiences and technologies like virtual reality and artificial intelligence will continue to drive a larger shift to online purchasing."

Under the Hood: Research, Men vs. Women and Face-to-Face Sharing Beats Social Media
Survey responses showed an evolution in the way people buy and communicate the good news about their auto purchases. Key findings include:

  • eBay Motors buyers rely more on customer and professional reviews versus informational dealership visits2
  • The average length of the purchase journey is two months, which consists of researching, reading reviews, etc. 2
  • Women are more likely than men to plan to keep their vehicle until it dies1
  • 71% of respondents said they prefer to share the news of a new vehicle purchase with their friends and family in person, rather than via the phone, text, and social media1
  • Sedans and SUV/ Crossovers were the most popular vehicles purchased1
  • Men are more likely than women to purchase both convertibles and collectible cars1

On-and-Off Road Insurance: Reality and Fantasy
Insurance proved to be an important part of the automotive purchase journey. The survey results show that two in three consumers research insurance providers during the automotive purchase process, with the majority conducting their research online1. When respondents were asked what they would be willing to do to reduce their insurance costs, the top three responses were:

  1. Drive more carefully (72%)
  2. Drive a more conservative car (59%)
  3. Upgrade my security system (57%)1

When they were given the option to insure anything in the personal lives aside from their homes, cars, etc., the top three responses were:

  1. My personal identity
  2. My relationship with my significant other
  3. My career1

However, men and women didn't have the same priorities when it came to insuring their personal lives. More men said they would rather insure their physical appearance than women did. Additionally, those with incomes of more than $70K were more likely to insure their appearance while those earning less than $70K said they would insure their relationships. 1

Science Behind the Survey
eBay Advertising executed a two-party survey consisting of a general consumer survey1 and eBay Motors advertising data.2 eBay Advertising surveyed more than 1,000 U.S. consumers between the ages of 18 and 65 who had purchased a vehicle in the last six months. The company also analyzed eBay Motors data based on approximately 1,000 consumers who had either made purchases from the 'cars & trucks' category on eBay Motors, or who had browsed through eBay Motors in 2016.

About eBay Motors

eBay Motors (www.ebay.com/motors), a part of eBay (Nasdaq: EBAY), is one of the world's largest online marketplaces for buying and selling all things automotive that couples both vehicles and parts and accessories. eBay Motors' vibrant marketplace connects millions of buyers and sellers through great value and unique selection. All consumers, from everyday drivers to enthusiasts, can discover and purchase virtually any vehicle they want, from new and used inventory, including collector cars, motorcycles and parts and accessories that they need to modify, repair, and personalize their rides.

About eBay Advertising

eBay Advertising (http://cc.ebay.com/whatsnew/) is a division of eBay Inc. (Nasdaq: EBAY), the global commerce leader. eBay Advertising is the only commerce partner that drives consideration for brands and sellers by providing unique data that delivers the deepest insights and influence throughout the consumer shopping journey. eBay Advertising works with the world's top brands to deliver advanced advertising solutions that drive market growth, with a rich consumer experience.

Media Contact:
Cameron Smead
Karbo Communications for eBay Advertising
[email protected]


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ebay-advertising-survey-reveals-behavioral-shifts-in-online-car-buying-300408417.html

SOURCE eBay Advertising

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The hot topics in the industry today seem to center around Digital Transformation and Mobile Apps. While a digital transformation strategy is crucial to keep up with the chaos in your industry, customer demands, and other disruptions, the need to create mobile apps to remain relevant in your market and to your customers is equally a no-brainer. Regardless of the approach, the next question always seems to pop up: What architecture should I chose? Native? Hybrid? Managed? Hosted?
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?