Welcome!

News Feed Item

How Major Television Broadcasters are Innovating Original Social TV Content and Formats, Partnering with Snapchat - Research and Markets

DUBLIN, Feb. 16, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "The New Social TV - on Snapchat" report to their offering.

Research and Markets Logo

This report is the first critical appraisal of how major television broadcasters are innovating original Social TV content and formats, partnering with Snapchat.

New Creative and Commercial Opportunities

Discover the opportunities which broadcasters and producers are embracing on Snapchat: producing new forms of mobile-native Social TV content, building audiences via mobile, integrating advertising and ecommerce from global brands.

Emerging Social TV Strategies

Understand how broadcasters are developing strategies for partnering with Snapchat, creating original content, distributing it via Snapchat and reaching 150 million users worldwide.

Competitive Advantage from Innovation

Find out how early adopters in this fast-moving and highly competitive new generation of Social TV are making an impact by entertaining, informing and engaging viewers with TV-based content on mobile.

Television's Pioneers in the New Social TV

The television organisations and channels covered in this report include: Comedy Central, CNN, E! Entertainment, ESPN, Food Network, L'Équipe, Liberty Global, MTV, National Geographic, NBCU, Sky News, Sky Sports, Turner Broadcasting, Viacom, Vice.

Key Topics Covered:

1. Executive Summary: the New Social TV - on Snapchat

2. Why Snapchat Rivals Twitter and Facebook in Social TV

3. TV Broadcasters Innovate Snapchat Social TV Formats and Content

4. How Snapchat Became a Worldwide TV and Media Partner

5. Snapchat Discover: Understanding a New Mobile TV and Media Distribution Paradigm

6. Snapchat Enters Global TV and Media Distribution

7. How Major TV Broadcasters and Shows Make an Impact on Snapchat

8. the Challenges of Producing Original Video Content for Discover

9. Innovating the Future of News for Mobile

10. Special Interest Publishers on Discover

11. Live Stories Content Partnerships

12. Live Stories Sports Partnerships

13. Analysis: Snapchat's Brand Advertising Business Model

14. Data for Effective Ad Targeting

15. Snapchat's New Mobile Advertising Products and Their Effectiveness

16. Case Studies: Major Brand Ad Campaigns

17. Key Data: User Growth, Demographics and Attitudes

18. Company Timeline and Major Developments

Companies Mentioned

- A&E Networks
- ABC Family
- Amazon
- Audi
- CNN
- Cosmopolitan
- Daily Mail
- Disney
- Dove
- ESPN
- Fusion
- Gatorade
- HBO
- IGN
- Marriott
- MLB
- MTV
- NASCAR
- National Geographic
- NBCU
- NFL
- Refinery29
- Sky News
- Sky Sports
- Snapchat
- Sweet
- Target
- Tastemade
- The Wall Street Journal
- The Washington Post
- Time Warner
- Toys R Us
- Viacom
- Vice Media and Vice News
- Victoria's Secret

For more information about this report visit http://www.researchandmarkets.com/research/thqrnt/the_new_social_tv

Media Contact:

Laura Wood, Senior Manager
[email protected]

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

 

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/how-major-television-broadcasters-are-innovating-original-social-tv-content-and-formats-partnering-with-snapchat---research-and-markets-300408723.html

SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...