Welcome!

News Feed Item

Conductor's Organic Market Share of Voice Report Reveals Missed Opportunity for Brands

Industry-Specific Report Identifies Category Leaders in 2016 Holiday Season

NEW YORK, NY -- (Marketwired) -- 02/16/17 -- Conductor, the leading global content intelligence platform, today released the first of its kind Organic Market Share report by industry for the 2016 holiday season. The report covers leading categories including insurance, finance, real estate, travel and retail and examines all top non-branded search terms. Across all industries covered in this report, the majority of the market share is still unclaimed and consists of thousands of brands trying to break through the clutter of content available to consumers. This is a clear signal that the search landscape is prone to change and creates an opportunity for late entrants to claim significant organic market share.

Top performers across all categories include established brands with significant marketing budgets to support their efforts. However, in each industry we see smaller brands with limited budgets rank among leading brands, as well as publishers. This is a clear indication that marketing budgets alone are not enough. Brands must create relevant content in order to succeed in organic search. Another clear insight across all categories is the shortfall of leading brands to claim a similar organic share to their share-of-wallet, indicating a missed opportunity and potential revenue.

"To be successful in organic search brands must put customers' needs ahead of their own," said Seth Besmertnik, CEO of Conductor. "Search engine algorithms are so precise and 'human-like' that the only sure-fire way to stand out and be found by customers is by creating valuable content. The report clearly shows that many established brands are missing out on engaging with customers at their times of need."

The report analyzes over 150,000 search terms and 300 million consumer searches. By using a weighted average of search result placement and search volume, the report gives a true indication of which brands and publishers are accessible to online users when they are seeking information. This report clearly shows which brands are adopting Customer-First marketing by focusing on consumers' needs and providing high-quality content when they are seeking information.

Insights by category:

Insurance - Smaller brands and publishers are able to stand out, while most of the top 10 insurance giants do not claim their expected organic market share. Online tools, such as loan calculators, are in high demand. Brands that create these online tools are able to positively engage with consumers.

Finance - This category's leaders are predominantly publishers, with many top banks and all of the major credit card companies omitted. Video content and optimizing for answer boxes works extremely well in this category.

Real-estate - This category's top performers are publishers and real-estate aggregators. None of the major real estate firms perform well.

Travel - Top performers are the travel aggregators, with a combined market share of 19%. Airlines, car rental companies and hotel chains -- with the exception of Marriott -- do not perform well.

Retail - A combination of traditional brick and mortar and online brands dominate the top ranks in this category. Product images and community-curated sites like Pinterest and Polyvore have a strong influence.

In addition to offering insights, the report includes key strategies for optimal success in organic search for each category.

Download the full report. To evaluate the performance of your brand, contact us [email protected].

Conductor
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...