|By Marketwired .||
|February 16, 2017 04:44 PM EST|
VAUDREUIL-DORION, QUEBEC -- (Marketwired) -- 02/16/17 -- Immunotec Inc. (TSX VENTURE:IMM), a direct-to-consumer company and a leader in the nutritional industry (the "Company" or "Immunotec"), launched a comprehensive brand identity update including new packaging for its flagship products, Immunocal® and Immunocal® Platinum, in twin events held in Long Beach, California, and Mexico City at the beginning of February. The two events were attended by almost 4,000 independent Consultants, marking the highest Convention attendance in the Company's history.
The elements of what Immunotec terms its "brand evolution" are anchored around the Company's new tagline "The Science of Living Better(TM)", a statement designed to embody Immunotec's 40-year scientific heritage and 20-year history as a network marketing innovator. CEO Charlie Orr stated "Coming on the heels of last year's 20th anniversary celebrations, we are very proud to unveil this bold, cutting edge new look for our Company, one that communicates our deep roots in ground-breaking science and equally deep expertise in network marketing."
Immunotec launched its brand evolution with multimedia presentations supported by a new booklet and video titled It All Started With the Immune System: The Story of a Network Marketing Company Unlike Any Other. Both pay homage to the company's rich history while presenting its new tagline, updated logo and colour palette, new typographic standards, new packaging for its core products, and supporting information. Said Mimi Cohen, Vice-President of Marketing "Our brand evolution positions Immunotec for its next phase of growth by creating a fresh, more modern brand landscape to support our Consultants as they work to grow their Immunotec businesses."
The new packaging for Immunocal® and Immunocal® Platinum was designed to seamlessly integrate with the other elements of the brand evolution. Careful attention was given to communicating the unique status of the two products as "glutathione precursors". This scientific development was led by doctors working in Montreal starting in the late 1970s and into the 1990s, whose focus was immune system health. Immunocal® has since achieved recognition through patents issued in the U.S., Canada, and countries around the world, has been the subject of 48 publications in the medical literature by doctors and scientists working in top global institutions, is listed in two highly respected medical publications, the Compendium of Pharmaceuticals and Specialties in Canada and the Physician's Desk Reference in the United States, and received approval to make certain claims by Health Canada.
About Immunotec Inc.
Immunotec is a Canadian-based company that develops, manufactures, markets and sells research-driven nutritional products through direct-to-consumer sales channels in Canada, the U.S., Mexico, the Dominican Republic, the United Kingdom and Ireland. The company offers an extensive line of nutritional, skin care and wellness products targeting health, weight management, energy and physical performance. Please visit us at www.immunotec.com for additional information.
The company files its continuous disclosure documents, on the SEDAR database at www.sedar.com and on the Company's Website at www.immunotec.com. The common shares of the Company are listed on the TSX Venture Exchange under the ticker symbol IMM. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Patrick Montpetit, CPA: CA, CF
Vice-President and Chief Financial Officer
Feb. 24, 2017 12:45 AM EST Reads: 952
Feb. 23, 2017 11:30 PM EST Reads: 6,280
Feb. 23, 2017 11:00 PM EST Reads: 7,004
Feb. 23, 2017 10:00 PM EST Reads: 4,590
Feb. 23, 2017 09:15 PM EST Reads: 1,506
Feb. 23, 2017 08:45 PM EST Reads: 1,289
Feb. 23, 2017 08:30 PM EST Reads: 1,445
Feb. 23, 2017 08:15 PM EST Reads: 8,020
Feb. 23, 2017 07:45 PM EST Reads: 3,373
Feb. 23, 2017 07:30 PM EST Reads: 1,738
Feb. 23, 2017 06:45 PM EST Reads: 1,449
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Feb. 23, 2017 06:30 PM EST Reads: 6,288
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 23, 2017 06:30 PM EST Reads: 1,720
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Feb. 23, 2017 06:00 PM EST Reads: 13,041
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 23, 2017 06:00 PM EST Reads: 1,499