Welcome!

Blog Feed Post

My SAP Hybris Digital Live Summit Takeaways

You can’t really say that I participated in SAP Hybris’ Digital Live Summit (#SAPHybrisLive) yesterday. It was a global event spreading multiple timezones – so yesterday doesn’t apply here. It was a unprecedented online event of a kind I’ve never experienced before. The event followed the sun, started in Singapore, continued in Munich and finished in New York. 21 hours of live streaming content and numerous on-demand content that is available for consumption anytime in the next months.

I must admit prior to the event I was a bit sceptical. After all I’m a networking person and I like to talk to people. But when I left the “Munich Broadcasting Base” yesterday I thought different! Great event, great concept and mixture of meeting and face-2-face conversations plus the feeling of contribution to a much larger audience on the internet.

Speaking of mixture…one of my favourite sessions was the presentation by Ulf Bonfert (SVP & Head of Enterprise Commerce at SAP Hybris):

Running at two Speeds – Tradition and Innovation in Parallel

In his talk he highlighted a few things that we as Dynatrace can confirm, see at our customers and also follow in our own product strategy:

  1. We are in the middle of a paradigm shift – the Era of the Cloud
  2. Disrupting technologies have one thing in common – API first and microservices
  3. Cloud migration is a challenge and it’s ok to gradually “peel off” microservices at the edges while moving away from monolithic systems

No doubt that exciting times are ahead and while environments and architectures change at SAP Hybris’ customers and other industries, there is need for adopting your monitoring strategy as well. This is why Dynatrace also went through it’s own migration and provides the only purpose built solution with microservices and cloud architectures in mind.
No surprise, when it comes to monitoring and performance management of the new era platform of SAP Hybris – YaaS – Dynatrace is there from the very beginning, providing insight and watching over the emerging technology of today. With technology of the future: full stack visibility and AI driven analysis.

Next innovation and disrupting topic:

No Keyboard and Bots

Two speakers presented their vision of interaction and customer engagement: Anatoly Roytman from Accenture Interactive and CapGemini. The change of how we interact with machines and systems. A no keyboard principle. Could be as easy as Amazon Dash button or voice activated speech recognition. Smart assistants that we interact with like talking to other humans.
It’s amazing to see how this trend is applicable in so many areas – of course, after all it’s the most natural way of exchanging information.


We share the same vision: Meet D.A.V.I.S intuitive VoiceOps and ChatOps!

Last but not least:

SAP Hybris Profile

I must admit that the presentation by Co-Founder of Hybris Moritz Zimmermann was a bit scary in the beginning. Facebook data collection, shadow profiles and face recognition to influencing public votes and opinions… Profiling a customer and leveraging data for targeted marketing but also to the benefit of the customer by knowing and providing more value is what we should get used to. On the customer side, but also on the service side working with customers, using the information that a customer is willing to share.

There I found another touchpoint that I want to follow up with in the future. When monitoring with Dynatrace we do collect a lot of data about a user’s journey through a eCommerce site. We don’t do this to profile a user but for performance and anomaly analysis. Knowing exactly how visitors to your store are doing, being able to address problems quickly and what impact a problem on your customers has is critical. But wouldn’t it make sense to feed that information into SAP Hybris Profile? They could enrich that data with other information and provide it for marketing and service quality purposes.

I was so excited about this idea that I checked the documentation at yaas.io and the Profile service. Didn’t take long to realize that this won’t be a lot of effort to feed user interaction data from Dynatrace to Hybris Profile. But it seems we got much more detailed data than what was anticipated by the hybris developers. Looking forward to discuss this with the SAP Hybris team!

A simple example of what we can do with Dynatrace User Experience Data (we call it PureLytics stream) can be found in Andreas Grabner’s Online Performance Clinic. Just to get an idea!

Cool Concept and Great Event

My resume of the first Digital Summit: I had some doubts in the beginning, which were shared with people I talked too. But at the end of the day (the day in Munich) everyone I talked to was very positive! And of course there is still the On-Site SAP Hybris Summit later this year. See you in Barcelona in October!

The post My SAP Hybris Digital Live Summit Takeaways appeared first on Dynatrace blog – monitoring redefined.

Read the original blog entry...

More Stories By Dynatrace Blog

Building a revolutionary approach to software performance monitoring takes an extraordinary team. With decades of combined experience and an impressive history of disruptive innovation, that’s exactly what we ruxit has.

Get to know ruxit, and get to know the future of data analytics.

Latest Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...