Welcome!

Blog Feed Post

How to Trim Page Weight to Boost Page Speed and Increase Conversions [Infographic]

One of the best ways to increase website conversions and build customer trust in your online brand is to boost your page speed. However, many businesses fail to make the connection between site performance and increased revenue. More than half of mobile web visitors will abandon sites that take more than three seconds to load, and one in five users who abandon your website will never return. Increasing page speed leads to more visitors and higher conversion rates, and boosts your bottom line. Website performance has many facets, but today we will focus on page weight (sometimes called page size).

What is page weight?

Page weight is the combined size of all elements required to load a web page such as HTML, CSS, JavaScript, images, and custom fonts. Reducing page weight can significantly improve your page speed, especially for mobile visitors.

  • Wireless for 4G LTE speeds can reach up to 12 Mbps.
  • According to the HTTP archive, the average size of a mobile page is 2.2 MB (a nearly 70 percent increase from a year ago) and consists of 92 individual HTTP requests on average.

If we assume an average 4G LTE speed of 8.5 Mbps, every megabyte increase in page weight slows your site down by another second. While modern 4G networks offer plenty of bandwidth, latency of mobile networks is the silent performance killer. Even under favorable conditions, latency can easily add 300ms or more to your TCP round trip time (RTT).

For example, the average mobile page makes 92 HTTP requests. Assuming 20 percent of those requests establish a new TCP connection, your site’s download time will increase by 5.4 seconds. For the average mobile page (2.2 MB), that’s 7.6 seconds total—more than double the 3-second benchmark.

Measuring page speed and page weight

Before you can optimize page speed, you must first establish a performance baseline. Without one, you will fly blind; any optimization efforts you make are just guesses and you won’t know if you’ve improved speed or not. The fastest way to start is with the tools already included in your browser, or with a free online speed test.

Page speed tools

http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploa... 124w, http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploa... 422w, http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploa... 624w" sizes="(max-width: 660px) 100vw, 660px" />

Reducing page weight

Now that we understand the need to reduce page weight, let’s look at some best practices to do that. Each technique deserves its own blog post, but for now we will divide them into three high-level optimization categories.

Reduce file size

  • Optimize images for web and mobile devices.
  • Remove unnecessary characters from custom fonts.
  • Enable gzip compression in your web server configuration.

Reduce HTTP requests

  • Avoid redirects, especially for landing pages.
  • Concatenate CSS and JavaScript files.
  • Use image sprites, especially for icon sets.

Network optimizations

  • Use a content delivery network to reduce latency and RTT.
  • Use responsive and adaptive design techniques to further trim page weight for mobile visitors.
  • Leverage browser caching to avoid downloading resources more than once.

For more in-depth discussions on each of these techniques to reduce page weight, check out these guides:

Continuously monitoring your page speed

Improving page speed isn’t a one-time activity. With new content, new products, and new features, your site is always changing. Each change could add weight and ruin your previous optimization efforts. That’s why it’s critical to routinely monitor all aspects of your site’s performance. With a good End-User Monitoring solution, you can:

  • Analyze site performance trends over time
  • Alert when page load times deviate from established baselines
  • Provide in-depth vision into real user sessions
  • Correlate performance regressions and improvements with business outcomes in real time

Next steps

The results are in: Trimming page weight will boost page speed and increase your company’s reputation and conversion rates, especially for mobile. Armed with tools to measure website performance, techniques to reduce page weight, and solutions to continuously monitor your end-user experience, it’s time for you to take action. Slim down your pages, turbocharge your site’s performance, and leave your competitors in the dust!

http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploa... 300w, http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploa... 624w" sizes="(max-width: 730px) 100vw, 730px" />

The post How to Trim Page Weight to Boost Page Speed and Increase Conversions [Infographic] appeared first on Application Performance Monitoring Blog | AppDynamics.

Read the original blog entry...

More Stories By Jyoti Bansal

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

Latest Stories
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.