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Powerhouse Retail and Consumer Goods Veterans Join PlumSlice's First Advisory Board to Chart New Advancements in Omni-Channel Sales and Customer Engagement

SAN FRANCISCO, March 20, 2017 /PRNewswire/ -- PlumSlice Labs, a pioneer and leader in delivering  collaborative, cloud-based digital solutions for smarter retail planning, buying and selling, announced the formation of its first Board of Advisors. The inaugural group brings together retail, ecommerce and IT powerhouse leaders whose experience includes Walmart, SAP, Chico's, GUESS, L Brands and Mercedes Benz.

Board of Advisors members are Karenann Terrell, former CIO of Walmart; Denise Broady, CMO, Workforce Software and former SVP of Marketing at SAP; and Andrea Weiss, Co-Founder of O Alliance, a retail digital transformation consultancy, and former President of retail at GUESS.

"If you were putting together an Olympic dream team to envision the next frontier of omni-channel selling and digital interaction with the consumer, these executives would definitely take us to the podium for gold. PlumSlice is ecstatic all three are joining our inaugural Board of Advisors and we look forward to collaborating on how we can deliver the most advanced and complete digital solutions to help connect sellers and consumers," said PlumSlice Labs founder and CEO Abnesh Raina.

"PlumSlice is focused on the right digital problems that retail is trying to solve, with an end-to-end connected experience. By bringing a complete solution to a seller dealing with so many disparate factors in moving goods from production to eventual sale, PlumSlice streamlines the process, and at the same time, offers the IT expertise retailers need to be effective in a digital universe," said Terrell.

The company's all-encompassing approach to the sales and marketing lifecycle, from product idea to customer sale, motivated Denise Broady to join the inaugural board. "PlumSlice has two key ingredients that make it an attractive startup to join: a happy base of customers and a world class set of solutions that could be a game changer for retailers and distributors. I am very excited to join the advisory board to help scale and get the market educated on how PlumSlice can revolutionize the way retailers and distributors plan, buy and sell," she said.

As an enabler of digital transformation, PlumSlice was a perfect fit for Andrea Weiss who has been a key player in retail's transformation into the digital space, as a strategist and executive leader.  "PlumSlice understands the key to retail brand success is using all the digital technology available to sell smarter and engage the customer more deeply. I believe PlumSlice's collaborative platform is exactly what ecommerce businesses need to be effective in a digital culture," said Weiss.

Board Member Bios
Karenann Terrell is former Executive Vice President and Chief Information Officer for Walmart Stores, Inc. where she had responsibility for the largest segments of the global Walmart Technology portfolio including Information Systems Division (ISD) and Global Back Office Solutions. Under her leadership, more than 5,000 world class Walmart technologists supported over 11,000 retail stores and membership clubs worldwide. Terrell led a global team that develops innovative technology solutions that are integrating the digital and physical shopping experiences. Prior to joining the company, Terrell served as CIO of Baxter International, Inc., and previously, CIO of the Chrysler Group and Mercedes Benz North America.

Denise Broady is Chief Marketing Officer of Workforce Software where she oversees the global marketing organization with responsibilities from brand to demand. Previously, Broady held multiple executive positions at SAP including Senior Vice President of Marketing and Global COO of the Industry Cloud organization where she ran strategy, marketing, communications and operations. With over 20 years of experience in sales and marketing for technology, she has successfully launched new products, worked with developing markets, scaled global organizations, implemented integrated marketing communication plans and enabled business development. She is also a two-time published author on Risk and Compliance, Performance Management and Business Intelligence: GRC for Dummies (2008) and Driven to Perform (2009).

Andrea Weiss has 30 years of retail expertise with some of the world's foremost retailers and is considered among early innovators in Retail. She is a Co-Founder of The O Alliance and CEO of Retail Consulting, Inc., a boutique consulting firm focused on the retail and consumer industry in both the U.S. and Europe. Her clients include leading private equity firms such as BlackRock, CVC, and L Catterton. She has served as President of Guess, Inc.; as EVP and Chief Stores Officer of L Brands, the parent of leading brands such as Victoria's Secret and Abercrombie and Fitch, and as a senior executive with dELiA*s Inc., The Limited, Inc., Intimate Brands, Inc., and Ann Taylor Stores, Inc. Weiss currently serves on the Board of Directors of Cracker Barrel, Chico's FAS, Inc., and Nutrisystem. Previously, Weiss served on the Boards of Directors of Pep Boys, Brookstone, GSI Commerce, Inc. and eDiets.com, Inc.

About PlumSlice Labs
PlumSlice's mission is to help retailers and distributors embrace digital transformation so they can buy better, sell faster and maximize sales. Its collaborative digital solutions help retail organizations become more agile, and stay ahead of the curve. From solutions to transforming the way buyers buy, to enabling seamless collaboration with suppliers and connecting them with consumers, PlumSlice simplifies and digitizes the buying and selling process.

The PlumSlice Suite was designed and developed by retail/digital commerce veterans that have a unique understanding of the challenges and opportunities facing the industry today. PlumSlice Solutions are anchored in real-time insights and workflow collaboration so retailers and distributors can be more agile in using technology to drive efficiencies and positively impact the bottom line.

Contact [email protected].

Media Contact:
Jon Bierman
[email protected]
Cell: 540-270-7221


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SOURCE PlumSlice Labs

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