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Newgistics’ Tacit Knowledge Strengthens Retail Engagement on the ncommerce Platform with Amplience Partnership

Shoptalk – Tacit Knowledge, a Newgistics company, today announced that it has entered into a strategic partnership with Amplience, the Content-as-a-Service platform for retailers, to integrate its technology into the ncommerce platform. ncommerce offers retailers the ability to quickly deploy technology from the most trusted and innovative companies in a stable, modern and infinitely scalable platform from one vendor. Integrating Amplience into the ncommerce platform will add to its already rich feature set by providing marketing and merchandising teams with a powerful toolset to optimize the digital customer experience.

“Creating rich shopping experiences that integrate content with commerce has traditionally been complex and expensive, so Amplience created a way for retailers to easily create and deploy inspirational content across all channels,” said Rory Dennis, co-founder and GM, North America at Amplience. “We’ve always been committed to simplifying complex daily challenges for retailers, a mission that aligns seamlessly with what Newgistics has built with ncommerce. Having worked with Newgistics’ Tacit Knowledge team in the past, we’re familiar with their attention to detail and focus on quality, and we know that we’re in good company with the other elite technology providers that comprise the ncommerce platform.”

With SAP Hybris at its core, ncommerce brings together best-in-class technologies including Amplience, Google Cloud Platform, Sailthru, CyberSource and Fastly to empower merchants with the most advanced eCommerce infrastructure available. Through carefully curated partnerships and artful integration of leading technologies, ncommerce can be implemented in nearly half the time and at 30 percent less than the cost of a typical eCommerce platform deployment that requires custom integrations.

Adding Amplience to the ncommerce platform enhances the ability for retailers to create and manage engaging content that delivers a rich shopping experience for their customers. Amplience provides a single platform to manage all content types - editorial features and blogs, shoppable videos and lookbooks, product configurators and personalized campaign content – making it easy for marketing and eCommerce teams to work together to create high-performance shopping experiences.

“From the beginning, our focus with ncommerce was to create a retailer-first platform that was always in support of the brand and merchant so we could take the mundane task of managing technology out of the equation and let them focus on selling product,” said Senior Vice President and General Manager of Digital Services at Newgistics, James Bullock. “Amplience embodies that philosophy by providing a single platform to manage all content types for all devices, and adding Amplience to the ncommerce platform is yet another way we’re making it as easy as possible for retailers to take their mind off managing technology so they can focus on minding their stores.”

To learn more about ncommerce, please visit http://newgistics.com/digital-commerce/ncommerce/.

About Amplience
The Amplience platform signals the end of today’s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity -- all without scaling up the team. More than 200 of the world’s leading brands, including John Varvatos, Rag and Bone, and Tumi, benefit from Amplience’s specialized digital shopping expertise. For more information, visit www.amplience.com.

About Tacit Knowledge
Tacit Knowledge, a Newgistics company, is the digital commerce consultancy that delivers Silicon Valley innovation to retailers around the world. Founded in 2002 by a group of software engineers, Tacit implements packaged applications, provides application support, web development, integration and content management, and also builds custom software for globally recognized multichannel organizations, including some of Internet Retailer’s Top 25. The company is headquartered in San Francisco and employs 130 people across offices in London, New York, Mexico and Moldova. For more information please visit www.tacitknowledge.com.

About Newgistics, Inc.
Newgistics helps retailers and brands grow with seamless, omni-channel solutions that span the physical and digital sides of commerce. Its offerings, which include digital commerce development, deep analytics, relationship management, systems integration, fulfillment, parcel delivery and returns management, provide retailers and brands with a modern approach to enriching the customer journey. Its flagship digital commerce platform, ncommerce, fuses proven technology for retail environments into a stable, modern and infinitely scalable platform. From device to doorstep, Newgistics helps retailers and brands outpace the competition like no other service provider. For more information, please visit www.newgistics.com.

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