Welcome!

News Feed Item

DynamicAction Powers Omnichannel Decisions for Retailers at the Speed of Amazon with Expanded Prescriptive Analytics Capabilities for eCommerce and Stores

DynamicAction today announced the Spring release of its most advanced prescriptive analytics platform to date, specifically designed to provide retailers with a holistic view and the ability to take profitable action on their customer, product and profit data across web, stores, mobile, marketplace, call center and catalogue. The announcement took place at Shoptalk 2017, where DynamicAction is showcasing its new omnichannel capabilities.

DynamicAction first disrupted the retail industry with the introduction of its advanced analytics solution for retail merchandisers, enabling retailers across the globe to make decisions on their online data at the speed of Amazon. With this expanded platform release, DynamicAction now allows retailers to take an even bigger leap forward by connecting all retail data from every channel, with the ability to analyze and take rapid action on transformed eCommerce, store and omnichannel data, both individually and cohesively.

Solving the omnichannel dilemma

According to recent research by WBR Research and eTail, 75% of retailers believe that omnichannel is essential to their business, yet 49% say they are making “little progress” towards omnichannel capabilities.1 Today’s retailers are hyper-aware that mastering true omnichannel capabilities entails maximizing the lifetime value of the customer across channels and delivering profitable experiences by leveraging the connected consumers’ “anytime, anywhere” behavior. However, retailers also find themselves in need of deploying an omnichannel–capable analytics solution that allows them to see the entire retail picture, without drowning in the deep pools of data, and understand the actions they can immediately take to drive higher sales and profits.

DynamicAction turns retailers’ omnichannel aspirations into reality, so that they can deliver superior customer experiences, operate profitably and maximize their physical store investments.

“At Mulberry, we are constantly focused on fine-tuning our retailing craft through an understanding of the business in its entirety. Thus, we need to be armed with data that is connected and complete and with reporting that is all encompassing,” said George Clark, Head of Digital Development, Mulberry. “The expanded release of DynamicAction accelerates our innovation by offering a holistic view of all customer interactions with our products and our inventory as they shop online and now, in our physical stores. Our digital team has operated with DynamicAction as a control system for decision making for some time, and this update will allow us to nimbly pivot on customer data and swiftly move to deliver deeply personalized and profitable product offerings for our customers in every channel.”

The expanded release of DynamicAction solves key issues hindering retail today by providing:

  • One View of Customer. By tracking customer shopper patterns and cross-channel conversions, DynamicAction helps retailers drive customer lifetime value, profitability and up-sell.
  • One View of Product. Retailers can now have a holistic view of product exposure, profitability, fragmentation and conversion, enabling them to better align inventory availability and drive greater full-price sell-through.
  • One View of Inventory. DynamicAction provides a single view of inventory and returns across stores and warehouse, flagging under-stocked and overstocked items. As a result, retailers can optimize inventory positions and availability by store and warehouse.
  • One View of Profitability. With DynamicAction, retailers gain a single view of profitability and profit influences across channels, helping them to quickly prioritize and take actions that drive revenue and profit.

“Retail executives today face one of the toughest challenges in the industry’s history — delivering the optimal customer experience at each touchpoint, while growing profitably across every channel,” said John Squire, CEO, DynamicAction. “They are often attempting to do so with disconnected teams, processes, technology and data. DynamicAction now changes that paradigm, and puts traditional retailers back in the drivers’ seat, allowing them to leverage connected data to drive profitable decisions online and in-store.”

DynamicAction will demonstrate their new omnichannel product capabilities at Shoptalk 2017 on Tuesday, March 21 at 8:50am in Bluethorn 7-9 room alongside Mulberry, as well as at booth #1210 for the duration of the show. For more information visit http://www.dynamicaction.com/find-us-at-shoptalk-2017/.

About DynamicAction: Retail’s fastest path to connected, profitable decisions — from each click to every brick. DynamicAction is the most advanced analytics solution specifically built for eCommerce, store and omnichannel retail merchandising teams. Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 600 proprietary algorithms to pinpoint margin-eating disconnects in the business, prescribe precise actions and accurately rank those actions by financial impact.

As a control system for retail businesses, DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store.

Retailers across the globe, including Brooks Brothers, El Corte Ingles, Tesco, Nine West, Clarins, Mulberry and Cole Haan, rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit.

Leading analyst firm Frost & Sullivan recently declared that by utilizing DynamicAction, “There’s a new way to run retail organizations—with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.”

Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us at www.DynamicAction.com and @Retail_DnA on Twitter.

1 Source: eTail and WBR Research, November 2016

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...