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Top 3 Trends Impacting the Global Electronic Goods Packaging Market Through 2021: Technavio
|By Business Wire
|March 20, 2017 04:03 PM EDT
Technavio’s latest market research report on the global
electronic goods packaging market provides an analysis of
the most important trends expected to impact the market outlook from
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
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Technavio has published a new report on the global electronic goods packaging market from 2017-2021. (Graphic: Business Wire)
Sharan Raj, a lead analyst from Technavio, specializing in research on packaging
sector, says, “Online retailers of electronic goods use different
types of corrugated boxes depending on the product to be shipped.
These boxes are made primarily to ensure the safety of the products
transported in them. In addition, effective packaging is becoming one of
the key business requirements in the e-commerce marketplace, thus
fueling the growth of the market.”
Request a sample report: http://www.technavio.com/request-a-sample?report=55695
Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.
The top three emerging market trends driving the global electronic
goods packaging market according to Technavio transportation
and logistics research analysts are:
Demand for innovative lightweight materials
Growing preference for sustainable packaging solutions
Demand for innovative lightweight materials
Supply chain efficiency in terms of reduced cost and effective storage
are critical to the vendors in the market. Lightweight packaging
offers both, thus gaining traction in the market. Vendors are providing
high-performance, lightweight corrugated, and containerboard grades
because of cost reduction, better performance, and environmental
concerns. For instance, in 2014, MWV Rigesa (now WestRock) launched the
HyPerform line of Kraftliner and fluting paper, which is more
tamper-proof and has a lower basis weight. This product is eco-friendly,
ensuring a reduction of 10% in greenhouse gas emissions (GHG) and of 61%
in water consumption.
Packaging is used as a marketing ploy by many vendors in the market.
This helps them to differentiate their product in the market, thus
saving cost on marketing. The increasing demand for premium packaging,
especially for premium consumer products offers a basic indication of
the high-end quality of the product inside. Vendors use expensive
inputs, technologies, colors, and raw materials to develop premium
packaging. Many consumers also buy these products as gifts, thereby
driving the demand for premium packaging in the market.
“Retail giants such as Walmart are using this form of packaging in
the premium brand segment to improve marketing activities. These boxes
are placed at the point of sale to attract consumers,” says Sharan.
Growing preference for sustainable packaging solutions
Paper-based packaging is fully recyclable in most cases. Consumer
product manufacturers prefer eco-friendly packaging materials as
they promote sustainability. Paper can be recycled up to seven times,
which gives corrugated manufacturers an advantage over other packaging
products. Therefore, manufacturers are focusing on producing 100%
recyclable corrugated boxes. For instance, in 2015, Mondi
Containerboard launched the eco-friendly ProVantage Kraftliner Aqua
and ProVantage Fluting Aqua paper that uses high-quality containerboard
paper grades. These are water-resistant and eco-friendly.
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is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170320005677/en/
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