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Adobe Redefines Customer Experience at Adobe Summit 2017
|By Business Wire
|March 21, 2017 12:00 AM EDT
Today, Adobe (Nasdaq:ADBE) kicked off Summit 2017 with a record-breaking
12,000 attendees. Adobe unveiled Experience Cloud, a comprehensive set
of cloud services designed to give enterprises everything they need to
deliver exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience
Cloud is built on the Adobe Cloud Platform, Adobe’s underlying,
cross-cloud architecture that unifies content and data. The company also
announced new developer tools and partner integrations as well as new
intelligence features for enterprises powered by Adobe Sensei. Finally,
Adobe and Microsoft announced the availability of their first set of
joint solutions focused on transforming customer experiences.
In addition to showcasing Adobe's latest technology breakthroughs, the
conference will feature Academy Award-nominated actor Ryan Gosling,
Saturday Night Live’s Kate McKinnon and Super Bowl MVP Peyton Manning,
who will share how digital has impacted their careers. Executives from
Facebook, Microsoft, National Geographic, the NBA and others will join
Adobe executives on main stage.
Introducing Adobe Experience Cloud
Digital has disrupted every industry and forward-looking enterprises
understand that a great customer experience is the differentiator that
separates market leaders from market laggards. An exceptional experience
is the most important step in a long-term relationship with a customer
and requires deep intelligence and amazing design. In response to these
challenges, Adobe today introduced Adobe Experience Cloud, a
comprehensive set of cloud services designed to give enterprises
everything they need to deliver exceptional customer experiences.
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud (see
separate press release) and Adobe Analytics Cloud, Experience Cloud
is built on the Adobe Cloud Platform. And because it’s from Adobe,
Experience Cloud integrates with Adobe Creative Cloud and Document Cloud
separate press release).
Significant Enhancements to Adobe Cloud Platform and Adobe Sensei
Adobe introduced new enhancements to its Adobe Cloud Platform, the
underlying, cross-cloud architecture that unifies content and data. Key
updates include new Sensei capabilities for enterprise customers as well
as new tools and partner integrations available through Adobe I/O,
Adobe’s cross-cloud developer portal. In addition, AppDynamics,
Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala,
SapientRazorfish and others announced new Adobe Experience Cloud
integrations, now available on Adobe Exchange.
Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, offers
customers a unified AI and machine learning framework as well as
intelligent services. Today, Adobe released new Sensei capabilities for
the enterprise, including Fluid Experiences, Auto-Target, Enhanced
Anomaly Detection and Contribution Analysis (see
separate press release).
Adobe and Microsoft Announce Availability of Joint Offerings to
Transform Customer Experiences
Adobe and Microsoft announced availability of their first set of joint
solutions designed to help enterprises transform their customer
experiences. Available today, these solutions will transform
cross-channel experiences and campaign orchestration using Adobe
Experience Cloud and Microsoft Cloud. In addition, the companies
announced they are collaborating on the first open industry standard to
define and unify the language for marketing, sales and services data
needed to deliver digital experiences consistently at scale (see
separate press release).
Adobe Sneaks New Tech
At “Summit Sneaks,” Adobe will preview unannounced technology in areas
including AI, VR and IoT. Sneaks offer the audience an unprecedented –
and entertaining – look into the future, showing brands how they can
reimagine their current customer experiences and business processes.
Hosted by SNL’s Kate McKinnon, attendees will get a sneak peek at the
latest innovation coming out of Adobe’s R&D teams. Sneaks is a perennial
highlight of Summit and audience favorites often become part of future
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170320006344/en/
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