Welcome!

Blog Feed Post

User Onboarding: Do-s and Don’t-s for a great UX

user-onboarding-dos-and-donts-for-a-great-ux-article-on-eastern-peak-blog

When you invite somebody to come over for the first time, you want to make sure your guest feels at home and won’t get lost on their way to the bathroom. As a gracious host, you welcome your guests at the door and show them around.

When talking about app development, similar principles apply. By creating an appealing and easy onboarding, you contribute to a higher user retention rate, thus improving your chances for success. You need to make sure your users “feel at home” as soon as they open your app for the first time and instantly see the value your product offers.

A proper user onboarding flow should provide the answers to the following questions:

  • What does your app do? What features and capabilities does it have?
  • How to start using it?
  • How to get help in case you need it?

There are several ways to introduce your product to new users. The most popular onboarding strategies are:

  1. Product tour/overview
    This is a traditional approach to onboarding. It can be achieved through a set of slides, an animated walkthrough, video or text, or pinpointing the values that your product offers. The aim is to inform users about what to expect from your app. Some outstanding examples of product tours are offered by Canva, Google’s Inbox, and IF by IFTTT.
  2. canva-product-tour-startcanva-product-tour-example-of-user-onboardinguser-onboarding-in-canva-appuser-onboarding-in-canva-app-end-of-product-tour

  3. Leap into action
    This approach is quite straightforward, yet risky. Snapchat has mastered it by leading new users directly to the camera view on sign up. In this fashion, they instantly get to see the core value of the product. A similar approach is used at Buffer.
  4. Learning on the go
    This approach allows users to learn about the product while actually using it. For example, Pinterest helps you make your first pin by offering suggestions and providing directions as you explore the product for the first time. Slack has gone even further. Besides the hints and directions, new users are assisted by a chatbot that helps them finish their onboarding and get started with the product. This strategy is also widely used in games, for example Candy Crush, and Krypto (see below).

The DOs and DON’Ts of User Onboarding

The DOs

  • Start developing your onboarding experience by creating user personas. Carefully identifying key audience demographics will help you choose the most effective onboarding strategy. Additionally, persona-based user onboarding can deliver maximum value for each type of user.
  • Use an explainer video (for web products) or an animated walkthrough/feature overview to pinpoint the key capabilities of your app and to highlight the important interface elements that help users get more value out of the tool. Coach marks, modal windows, or popups might do the job as well.
  • Start with personalizing the user experience. Some content-focused products, including social media apps, ask the user to choose interesting topics or to set personal preferences. In doing so, you are offering relevant content right away and retaining users more effectively. This strategy is used by Netflix, Quora, Twitter, and Medium.
  • Allow users to connect with their friends. When joining a new product, especially if it is a networking app, it is important to make users feel involved. Thus, you can offer social media integration or source contacts from other apps to create a network a user can interact with, similar to WeChat or Instagram.
  • Motivate your users to start using your app by making your onboarding experience fun and rewarding. If you are using gamification elements, you can offer additional points for adding a profile photo or verifying an email address. Integrating a progress bar or checklist into the onboarding process is one way keep your users focused. This increases the chance that they will finish the process.
  • Identify a clear “call to action”. Depending on your product type, this can be an offer to sign up, create the first post, start a chat, or find people to follow. Including several CTAs might be harmful. Your users may get frustrated, and if so, will lead to an overall poor experience and lower efficiency.
  • Show that you are there to help your users in case they need you. By clearly identifying the place where users can find answers to their questions, you are eliminating many potentially frustrating situations that users may experience. Plus, it is a good way to get feedback from actual users.

The DON’Ts

  • Don’t ask for system permissions, email verification or even registration right away. Unless it is absolutely necessary, you should try to avoid friction. For example, Meitu, a Chinese photo filter app, is considered to be a privacy nightmare due to the fact that it seeks excessive permissions to collect different data from your phone.
  • Don’t make the onboarding checklist too long. Let users know exactly what’s expected of them in an onboarding workflow and how close they are to finishing it. If a user sees an onboarding checklist consisting of 10+ tasks, they will most likely churn.
  • Don’t make product tours or tutorials obligatory. There is always a chance that a user already knows how to use your product, so you should leave an option to skip the unnecessary steps.
  • Don’t leave new users with a blank page while signing up. Even if you don’t have anything to show to your users, you can provide them with useful templates, test posts, or suggested content. Trello, for example, uses its Welcome Board to introduce users to their product.
  • Don’t overcrowd your UI with tooltips (explanatory labels), hints, and CTAs. Explain one point/feature at a time.
  • Don’t try to tell and show everything about your product on the first run. Onboarding is a continuous process, so leave something for later. Only focus on what’s important for the user at the moment.
  • Don’t ask to rate the app right away. Give users some time to understand if they like it or not and ask for feedback later.

Case Study: In-Game Onboarding Strategy for Krypto.

Krypto is a mathematics strategy game, built by the Eastern Peak team. As a part of the game’s design, we have developed a straightforward, intuitive onboarding process. The app uses step by step coach marks to explain the main elements of the game in the process of playing it. This “show and tell” strategy allows users to learn about the game within its own context, which eliminates any misunderstanding and creates an engaging player experience.

user-onboarding-example-in-Krypto-appuser-onboarding-example-in-Krypto-app-2product-tour-in-user-onboarding-in-krypto-uxscreen-of-krypto-app-by-eastern-peakmathematical-game-user-experience-end-of-product-tour

First Impression Is Half the Battle

User onboarding is an important but often overlooked part of the app’s UX. By following simple guidelines, like the ones listed above, you can make your product more user-friendly and engaging, improve your user retention and, as a result, revenue.

In order to choose a suitable approach and implement an efficient onboarding process within your app, you should first of all hire a professional app development team. We at Eastern Peak have a proven track record of helping startups and businesses of any size build exceptional products. Contact us now for a free consultation about app UX and onboarding.

The post User Onboarding: Do-s and Don’t-s for a great UX appeared first on Eastern Peak.

Read the original blog entry...

More Stories By Valeriia Timokhina

Valeriia Timokhina is a blog editor and IT manager at Eastern Peak, a top-ranked custom software development company.

Latest Stories
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...