Welcome!

Related Topics: @BigDataExpo, @CloudExpo, @ThingsExpo

@BigDataExpo: Blog Post

Big Data: The Unrecognized Driving Factor in Consumers’ Lives | @CloudExpo #IoT #M2M #BigData #Analytics

Data is changing the lives of average consumers and they don’t even know it

Big Data: The Unrecognized Driving Factor in Consumers' Lives

Big Data is literally everywhere, and consumers interact with it daily. However, it's the marketers who recognize the value of such data and use it to perfect the customer experience.

Consumers, on the other hand, are often oblivious to their contribution to the mass data that marketers and businesses use to design their products and services. They don't realize that their phones actually ping location-based data to nearby retailers. Browsing history, social media shares, online transactions, subscriptions, and other online interactions also provide information that marketers use to know more about their consumers.

Though customers offer data every single day with their online interactions and mobile use, most don't even realize that they're giving away free information that marketers can exploit-and it's changing their lifestyles in so many ways.

Here are some of the most profound.

How We Spend Money
Data reveals patterns about how you spend your money so that marketers can get a better idea of what to send you. Oftentimes, marketing creates subliminal messaging, encouraging more people to shop.

Marketers will monitor your browsing history and get an idea of what you like to shop for. Then they'll send you ultra-targeted advertisements and coupons to incentivize an initial purchase at their store. They're hopeful that if you make a single purchase, you'll become a loyal customer, and their assumption is often correct.

Thanks to data, we also have accurate calculators and other handy price predictors that help shape the way we spend. We can calculate how much our auto loan will cost us so we can prepare for monthly payments or predict the cost of a home so we can start saving up for a down payment.

How Our Privacy Is Affected
For some consumers, knowledge of Big Data collection increases their privacy safeguards. They're worried about people watching them, so they turn off location services, say no to email subscriptions, and refuse to give out personal information on any online platforms.

Others don't know or don't care that their personal information is constantly being analyzed, and they don't take extra precautions. They may even like that marketers send them targeted advertisements or that their email inbox is filled with coupons to their favorite stores based on the information given blindly in the past.

Overall, it leads to a demand for more transparency in marketing practices. Most consumers like to know where their information is going, and when apps and websites explain what they'll do with the information provided, consumers are more likely to trust them.

Howe We Eat and Exercise
Smart devices make our lives easier, but they're also hubs for data collection. There are smart fridges that catalog your food shopping and eating habits, fitness trackers that reveal your dedication to weight loss, and integrated bathroom scales that talk to you about exercising more and eating more healthy.

Every time you use one of these devices, it sends detailed information to their makers and influences the kinds of advertisements and coupons you see while browsing the internet. The advertisements placed in front of you, whether for at-home meal kits or fast food restaurants, will directly impact what you eat and whether or not your exercise.

How We Value Things
Our value sets are also changing based on data. As we become more aware of technologies and advancements that have become popular over the years, we're more likely to accept these value sets at home and make them a bigger part of our lifestyles.

An example of this is smart home tech. Five years ago, the most important features to homebuyers were open concept floor plans, spacious kitchens, and lavish bathrooms. Now, homebuyers have come to value the integration of smart home equipment. Research shows that nearly two thirds of homebuyers would be willing to pay more for a home with smart home technology installed.

Because people have begun to enjoy the use of smart home technology, data tells manufacturers it's what they value most. It changes the technology advancements that are made and defines what we purchase. Our values change accordingly, usually without us realizing it.

Conclusion
Ultimately, data is essential for today's growth and market stability. Marketers rely on the harmless information they collect on a daily basis, and consumers benefit more than they know.

Transparency is a constant battle in the data collection sector, and it's important that consumers know what they're involved in before interacting with businesses. It means marketers will get a better idea of what consumers want, which will result in happier, longer-lasting customers.

More Stories By Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Latest Stories
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...