Welcome!

Blog Feed Post

You’ll know Apple blew it when it makes a fingerprint dongle

By now you’ve probably read that Apple’s next flagship iPhone might be running a bit behind the company’s usual release schedule. The culprit seems to be a fingerprint sensor of Apple’s own design, that’s meant to sit behind the full edge-to-edge OLED display on the front of the new premium iPhone. Apple’s said to be struggling to perfect the technology such that it can be mass produced at iPhone scale — a non-trivial task, to be sure. Samsung reportedly tried and failed to integrate a Synaptics sensor into the OLED display of the Galaxy S8, forcing it to move the sensor to an awkward position on the rear of the phone. There was a time when Apple could be expected to overcome these kinds of challenges to the surprise of the industry and the delight of its customers. Now, I’m not so sure. Personally, I’m treating the fingerprint sensor as a litmus test for Apple’s ability to innovate in a meaningful way.




I’m reminded of a chat I had with an HTC product manager the day after Apple announced the original iPhone in January of 2007. He doubted Apple’s ability to mass produce a phone with a 3.5-inch capacitive multitouch display. In fact, he was so certain that he bet me Apple would fail to ship at scale (just 1 million devices at the time). History shows he was wrong — dramatically so. Apple even upgraded the display to glass a few months before the first iPhone shipped, exceeding everyone’s expectations.

Apple’s a company that’s historically led from behind, often through the use of innovative new technologies applied to both the device and, importantly, to the manufacturing and assembly of the device. Remember, Apple didn’t invent the mouse and graphical user interface, it refined what it saw at Xerox and gave it a home on a personal computer. Apple didn’t invent the all-in-one desktop, it made it lickable. Apple didn’t invent the MP3 player, it found a Toshiba hard drive that was simultaneously big enough and small enough to carry your entire music library, and then built a click-wheel controller to navigate it. Apple didn’t invent the smartphone, it made it easy to use with a finger; just like it didn’t invent the tablet, it stripped away the excess and turned Bill Gates’ vision into a consumer hit.

I’ve been a fan of Apple product design since I purchased a “Graphite” Power Mac G4 back in 1999. I’ve since owned several generations of MacBooks, iMacs, iPods, iPhones, iPads, and Apple TVs, and lots and lots of Apple accessories. But something’s changed. As a result I haven’t upgraded my iPhone in three years, and I haven’t felt compelled to buy an Apple Watch, new MacBook Pro, iPad Pro, or AirPods, despite my profession and a long cultivated habit of “needing” to own the latest and greatest. Lately I’ve been nagged by the knowledge that the latest Apple devices aren’t the greatest available.

What kind of fool wants to charge and use their Magic Mouse at the same time?

Just look at this list of what I consider to be Apple hardware missteps or outright failures over the last few years:

  • The can’t-innovate-my-ass Mac Pro debacle which won’t be fixed until next year at the earliest.
  • Removal of the iPhone’s headphone jack, a move that was user-hostile and stupid, and hasn’t exactly sparked an industry trend.
  • A TouchBar of questionable value, that few apps support, on MacBooks with dubious “Pro” branding.
  • The iPhone 7 broke Apple’s “tick tock” pattern of thoroughly refreshing its hardware every two years, allowing Samsung to set the new benchmark for smartphone design.
  • Apple’s failed effort to bring sapphire glass to the iPhone, putting its supplier out of business in the process.
  • It quit making monitors, partnering with LG instead to create a beautiful display (in an ugly plastic stand) that could be defeated by a router.
  • It abandoned routers at a time when a new breed of mesh routers and smart homes were making the category interesting again.
  • After leading in voice, it’s now conceding the smart home to Google and Amazon with the lack of a Siri-based voice appliance, two-and-half years after the launch of Echo.
  • HomeKit devices are still few-and-far between (and therefore expensive) despite having launched three years ago.
  • The company killed off MagSafe instead of adapting it for the USB-C era.
  • A litany of bizarre and / or awkward design decisions that have resulted in the lumpy iPhone battery case, unrefined iPad Pro Smart Keyboard cover, ridiculous Pencil and Magic Mouse charging positions, iPhone camera bulges, and a forced need for dongles everywhere.

Note that I didn’t include the Apple Watch in this list. The wearable has been a slow burner but it’s certainly not a failure. However, I can’t overlook the fact that the current WatchOS was completely redesigned — which is in itself a tacit admission that its original vision for the product was flawed.

One bright spot for Apple hardware innovation comes in the form of its AirPods, despite their toothbrush-in-the-ear aesthetic. People who own them seem to love them, and they approach wireless audio in new and sometimes surprising ways. But they’re still on six-week backorder some six months after going on sale. That means either Apple is seeing outrageous demand, or it’s suffering manufacturing troubles. In the past, I’d have assumed the former, but my gut now tells me it’s the latter.

Needless to say, I have my doubts that Apple will find an elegant fingerprint solution in time. Some analysts even speculate that Apple could remove the fingerprint sensor completely from the premium iPhone, relying upon advanced face or iris scanning instead. In that case, Apple’s new iPhone might not be able to support Touch ID-based Apple Pay transactions without a little help. And believe me, if you see a fingerprint dongle, you’ll know that Apple blew it.




The post You’ll know Apple blew it when it makes a fingerprint dongle appeared first on Technology News and Reviews | A2Z Support.

Read the original blog entry...

More Stories By Qamar Qrsh

Qamar is a leading authority on global business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Technology Event. Qamar has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world.

Latest Stories
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...