Welcome!

News Feed Item

MediaLink dá início à sua estratégia de expansão global

MediaLink, uma empresa de consultoria estratégica e serviços empresariais, parte da Ascential plc, anunciou hoje o lançamento da MediaLink em Londres, o seu primeiro escritório com localização fora dos Estados Unidos. Michael Kassan, presidente do conselho administrativo e diretor executivo da MediaLink, também anunciou que a vice-presidente da empresa, Wenda Harris Millard, será realocada para Londres para estabelecer e gerenciar o novo escritório em meados de maio.

Esta Publicação Smart News contém multimédia. Ver aqui a publicação na íntegra: http://www.businesswire.com/news/home/20170420005925/pt/

Wenda Harris Millard (Photo: Business Wire)

Wenda Harris Millard (Photo: Business Wire)

Quando a aquisição da Ascential foi anunciada em fevereiro, Kassan anunciou a intenção de promover a expansão global da empresa-mãe para o crescimento de seus negócios no mundo inteiro. A expansão da MediaLink para Londres ocorre poucas semanas após a negociação ter sido confirmada.

“Nosso plano é tornar a empresa global e fazer isso rápido”, disse Kassan. “Estamos assumindo um forte compromisso com a expansão geográfica da empresa para atender ainda mais às necessidades de nossos clientes atuais e futuros. Também estamos deixando o novo escritório nas mãos muitos capazes de Wenda, que foi instrumental para o sucesso da MediaLink nos Estados Unidos e que tem a destreza global e perspicácia empresarial necessária para servir com habilidade nossos clientes no Reino Unido e mercados europeus, à medida que continuamos a nossa expansão.”

Millard, vice-presidente do conselho da MediaLink, atua como consultora sênior para vários líderes multinacionais e supervisiona a [email protected], uma prática de pesquisa de executivos e de colocação no conselho de diretoria. Ela manterá as suas responsabilidades atuais, enquanto estabelece as operações com sede no Reino Unido. Antes da MediaLink, Millard foi codiretora executiva e presidente de mídia para a empresa Martha Stewart Living Omnimedia, Inc. e, antes disso, ela atuou como diretora de vendas na Yahoo! Antes da Yahoo!, Millard foi diretora de Internet na Ziff Davis Media e presidente da Ziff Davis Internet e antes disso tudo foi membro fundadora da equipe de executivos na DoubleClick.

“A MediaLink ocupa uma posição exclusiva no mercado, ao proporcionar estratégias de inovação para ajudar empresas estabelecidas a crescer e empresas emergentes a ter sucesso em um mundo digital”, disse Millard. “Estamos posicionados no centro da mídia, entretenimento, tecnologia e marketing e estou muito empolgada de trazer nossa perspectiva e experiência à Europa.”

Duncan Painter, diretor executivo da Ascential plc, disse: "Esta é uma etapa clara para acelerar os negócios da MediaLink e aumentar a sua presença fora dos EUA. Continuamos a desenvolver sinergias entre a MediaLink e nossas outras empresas para melhor atender os nossos clientes e trazer elementos adicionais à nossa estratégia de crescimento".

De acordo com Kassan, a MediaLink está planejando outra expansão e sua atenção deverá estar voltada para a Ásia.

Sobre a MediaLink:

MediaLink opera na interseção dos setores de mídia, marketing, publicidade, entretenimento e tecnologia, oferecendo a consultoria, parceiros e oportunidades que as empresas precisam para permitir mudanças e motivar soluções acionáveis. Ao contrário de qualquer outra empresa no setor de consultoria estratégica, a MediaLink ajuda as empresas a atuarem nas principais áreas de aceleração de receita, marketing da indústria, estratégia de investidores, soluções de dados e tecnologia e talento (incluindo o recrutamento de executivos retidos). Fundada em 2003 por Michael E. Kassan, a MediaLink emprega mais de 120 profissionais em Nova Iorque, Chicago, Los Angeles e São Francisco e Londres. MediaLink é uma empresa Ascential. www.medialink.com

Sobre a Ascential plc:

Ascential plc é uma empresa com liderança global em mídia social para business-to-business (B2B), que informa e conecta o mundo empresarial em 150 países através das mais importantes exposições e festivais e serviços de informação.

A Ascential promove o prestigiado festival Cannes Lions para o setor de comunicações de marca, o Money20/20, o principal evento de pagamentos e serviços financeiros do mundo, a Feira de Primavera/Outono, o serviço da WGSN de previsão de tendências de moda, o Groundsure, o relatório de dados de riscos ambientais, a One Click Retail, a provedora de análise de e-commerce, e a MediaLink, a empresa de consultoria estratégica e serviços empresariais.

Os produtos de alta qualidade da Ascential possibilitam foco, crescimento e valor. A empresa oferece aos clientes conteúdo de classe mundial e conexões que capacitam as suas empresas a serem as mais bem informadas e melhor conectadas. www.ascential.com

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.