Welcome!

News Feed Item

Thunder Announces Technology Partnership with Kepler Group to Advance Programmatic Creative

Integrated Thunder & Kepler Platforms Enable Higher Levels of Campaign Sophistication

SAN FRANCISCO, CA -- (Marketwired) -- 04/21/17 -- Thunder, the original and leading Creative Management Platform (CMP), today announced a technology partnership with Kepler Group that will seamlessly connect Thunder and Kepler's platforms, enabling marketers to execute highly personalized creative campaigns at unprecedented speed and scale across channels, while also providing a new level of data insight currently unavailable from ad servers.

Thanks to the partnership, marketers will be able to automate and traffic nearly unlimited creative versions built in Thunder Creative Management Platform. The integration with the Kepler Intelligence Platform™ will enable Thunder creatives to be pushed into multiple ad servers and demand side platforms without the typical data loss, disconnected tactics and cross-organization communication issues associated with today's fragmented ad tech landscape.

"We are excited about what this partnership means for the industry," said Victor Wong, CEO of Thunder. "By integrating these platforms -- Thunder on the creative side, and Kepler on the trafficking, data and media agency side -- we are solving many of the issues associated with multiple ad tech partners, saving marketers an enormous amount of time and resources."

This partnership marries the data-driven and creative components of programmatic campaign management in a way that has never been achievable before. Marketers have the technology to visually tailor customer experiences by device and channel, while simultaneously managing all of the data required to programmatically target customers.

"Whether it's via our own tech which reduces the workload associated with campaign design, setup and daily optimization by 90%, or via Thunder which does the same for creative versioning and management, we are relentlessly committed to automating campaign processes and freeing Kepler and client resources to focus on more value added efforts," says Rick Greenberg, Kepler's CEO. "Thunder is the clear leader in programmatic creative technology so was the natural choice as our first partner in the space. We believe their platform can deliver immediate upside for sophisticated advertisers and are incredibly excited for this integration's potential impact."

To learn more, contact [email protected].

ABOUT THUNDER CREATIVE MANAGEMENT PLATFORM
Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative personalization, decisioning and analytics for advertisers, agencies, and publishers across the globe.

Thunder is the original and leading Creative Management Platform. Thunder CMP customers include leading Fortune 1000 companies such as Anheuser-Busch, McCormick and acclaimed agencies like J. Walter Thompson.

ABOUT KEPLER GROUP
Kepler, founded in 2012, is an independent provider of digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Its core services revolve around helping clients use data to power more dynamic and personalized marketing -- including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing its proprietary Kepler Intelligence Platform™, Kepler actively manages client programs in over two dozen countries worldwide. Kepler is headquartered in New York City and has offices in San Francisco, Chicago and Philadelphia. More information can be found at www.keplergrp.com.

Press Contact:
Cassady Nordeen
Email Contact
718-644-0273

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.