|By Business Wire||
|April 21, 2017 10:00 AM EDT|
Emma, a provider of best-in-class marketing software and services, today unveiled a suite of new product features including landing pages, A/B content testing and an interactive marketing calendar. Emma made the announcement in front of a sold-out crowd of 900 attendees at Marketing United, its industry-leading conference for digital marketers.
Now in its third year, Marketing United is a three-day conference hosted by Emma in downtown Nashville. This year’s event features inspiring keynotes from brands like Netflix, Pixar, Nike and more, plus hands-on workshops and collaborative sessions from industry experts and influencers. Attendees represent a broad array of industries and organizations and hail from all over the U.S. and abroad.
The centerpiece of the product launch is Emma’s new landing pages feature, which allows marketers to create a landing page using Emma’s drag-and-drop design editor and publish it with a single click. Landing pages are critical to lead generation, but they often require multiple departments and a significant amount of time to produce. Emma’s landing pages feature helps marketing teams save time and resources by completely taking web development out of the process and bringing the function in-house.
“Launching landing pages is the first step towards Emma becoming a true multi-channel platform with email as the foundation,” said Jeff Middlesworth, chief product officer at Emma. “Sharing our vision at Marketing United and getting feedback from marketers about how our software helps drive amazing results for their business is really inspiring.”
Middlesworth highlighted two additional components of the launch during his product keynote: A/B content testing and Emma’s interactive marketing calendar. With A/B content testing, Emma customers can test email content variables, like image placement, subject lines or call-to-action copy, to ensure they’re always delivering optimized messages to their subscribers.
“A/B content testing has flat out been a game-changer for us,” said Teddy Cheek, marketing and brand director for Emma customer, The Escape Game. “It has allowed us to learn more about our customers, and we’ve more than doubled engagement with a few of our emails because of it. That’s huge.”
The interactive marketing calendar provides marketing teams with a top-level view of their email campaign activity, making it easier to plan and collaborate, see what’s working and adjust their overall strategy on the fly.
“We’re blown away by how much this event has turned into a rallying cry for those who believe great marketing is personal, goal-driven, creative and – most importantly – genuinely helpful to your customers,” said Emma CEO Clint Smith. “Marketing United is central to our belief that the best marketing doesn’t happen alone. We do our best work when we do it together.”
For more information about Marketing United, visit marketingunited.com.
Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more timely, personalized and effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work. To learn more, visit myemma.com or follow us on Twitter.
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