Blog Feed Post

Want a Successful Marketing Team? Hire These 7 Types of People

As the owner of a growing marketing firm, I spend a reasonable amount of time thinking about the people who work for our company. Where are the gaps in our skillsets? Does everyone fit the corporate culture? Do we have the right people to tackle current work and the work that we know is coming? Does everyone know what he or she has to do to achieve professional success at the company? Are people generally fulfilled in their work lives?

As we embark on yet another phase of our growth, marked by a handful of available positions, I am forced (in a good way) to reflect on the types of people that will make us a well-rounded team and establish the foundation for a bright future.

As they say, teamwork makes the dream work. So who do I want on my team moving forward? These types:

The Strategist

There will always be a place for someone, usually a seasoned someone, who can ask the right questions and extract the right answers from those who influence or make major decisions. This person is typically a near-perfect combination of businessperson, marketer, and amateur psychologist. From there, this person is able to create and communicate a strategic direction, which guides every step of tactical execution.

Frankly, the businessperson part is more important than the other aspects. If you can truly understand what drives the success of a particular business, the marketing part becomes far less challenging.

The Specialist

Cause marketing. Relationship marketing. Email marketing. Public relations. Marketing automation platforms. Content marketing. Search engine marketing, both paid (PPC) and freeish (SEO).

Counting the marketing specialties at this point is a fruitless exercise. Let’s just say there are dozens of specialties. Depending on the nature of the company or firm, these specialties may be in high demand and may command top dollar.

Specialists will always have a place on my team. Like a kicker in football, a shot blocker in basketball, or a closer in baseball, sometimes you need someone who can do a specific thing and do it over and over again more times successfully than not.

The Generalist

The generalist holds a special place in my heart. They know enough about all the things to be dangerous with a customer, but rarely know enough about the particular things to have a deep-dive conversation with a customer. A really good generalist knows exactly when to bring in the specialist. It’s a delicate balance to achieve, however.

From my standpoint, the generalist/strategist combination is lethal (in a good way). Give me someone who knows all the things, knows how to extract critical business information, and knows how to set a direction and guide an execution plan, and I will find a spot on my team.

The Creative Thinker

Some try to silo this person into roles like art director, designer, writer, or even creative director, but the reality is that true creative thinking can come from anywhere inside a company. I’ve experienced creative data analysts, account managers, and even…gasp…accountants.

Here’s the deal on creative folks. They turn good ideas into great ones. They turn average design into ass-kicking design. They turn words into magic. Since I am not by nature a “creative,” I don’t get how the magic works, but I know the magic when I see it, and it elicits an emotion that the non-creatives cannot produce, no matter how hard they (we) try.

The Fierce Organizer/Multi-Tasker

I don’t care if you call them project managers or traffic coordinators, they are invaluable. And I am not even talking about the official role of project manager or traffic coordinator. I am referring to the person you have on your team who knows the status of every project, action, or discussion, even if that’s not technically his or her job. They know it because they care. They know it because they feel like it’s important. They know it because they feel like it’s insane for someone NOT to be immersed in the details.

Having one of these people on your team is valuable, but the best companies strive to find this trait in ALL their people. If everyone on your team — from the writers and designers to the account managers and project managers — are always on top of every detail within every project, you’re almost guaranteed to succeed.

The Grinder/Learner/Overachiever

Don’t tell anyone (oops), but this type will always be my favorite. I already listed three monikers, but here’s a few more: hustler, hard worker, ball of fire, eager beaver.

These folks will always find a place, because they will work their way toward whatever you deem is the best fit for the company. They will outwork others, even if less skilled. If they are less skilled, they will train/learn often on their own dime and time. They are the overachievers, the ones who may not be as naturally gifted as their co-workers, but choose to say, “I can do this” and consistently achieve at a level beyond what is expected.

The Glue Gal/Guy

You know that person in your division or company that seems to just get along with everyone and can successfully get people aligned with each other? It’s often not a person at the top or the bottom of the food chain, but rather someone in the middle who can manage personalities, workloads, and egos upward and downward. I don’t necessarily hire for this, but when it happens, it’s a thing of beauty.

Constructing the Dream Team

Remember to avoid the temptation to hire people who profile just like you. Chances are that if you hire a bunch of yous: a) you’ll get bored with each other real quick, b) you’ll all end up wanting to kill each other eventually, or c) your success will be limited to particular areas of strength.

As Norman S. Hidle said, “A group becomes a team when each member is sure enough of himself and his contribution to praise the skill of the others.”

If you’re one of the above or a hybrid, consider one of our open positions on the dream team we’re building.

The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.

Read the original blog entry...

More Stories By Mike Sweeney

Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...