Welcome!

Blog Feed Post

What’s new in Dynatrace University 1 of 3: Our own digital transformation story

Recently, we’ve made some significant improvements to Dynatrace University (DTU), based on customer feedback along with information gathered electronically from actual customer experiences, and based on our own digital transformation. We had three goals in mind: innovate, optimize customer experience, and modernize our operations. Of course, since these are the same pillars that Dynatrace itself is built on, it made sense that this is also how we should align DTU.

The question was: “Can we redefine digital performance management training and education one app team at a time?” The answer was a resounding “yes.”

The story behind this transformation is a valuable study in applying the same standards of excellence across our entire organization. In this blog series, I’ll explain how we adapted our learning platform and educational materials to fit our customers’ needs. You’ll see how we accelerated innovation, optimized customer experience and modernized operations to bring a new learning platform to life.

It all started with the assembly of a small, agile team to build the next generation education app based on what we’ve learned from DTU over the last four years. We analyzed user behavior, learning patterns and performance expectations. We mapped out the digital voice of our customer within our original DTU application—and we did it using Dynatrace technology.

Understand our customers with UEM

 Dynatrace gives us visibility into every Dynatrace learner–everywhere. With this detailed and in-depth perspective on user experience, we can see meaningful patterns that show different learning behaviors. This helps us redefine how we organize and deliver our content. With Dynatrace, what we see is far more than just performance metrics. Each customer visit to DTU unfolds as a unique story. As we look at these stories, we start to see patterns that show us how we can better serve our students.

One of the most telling patterns we observed gave us insights into what our students want to accomplish. We generally identified two types of learners within the University—reactive and proactive learners.

A reactive learner is one who searches for a few specific answers. Maybe they want to know how to manage business transactions using application monitoring capabilities, or they want to quickly learn how to configure a webcheck with the Dynatrace Recorder. These kinds of learners are very easy to spot in Dynatrace by analyzing their User Action Purepaths through our application monitoring capabilities. Just by using the Action Count metric, you get a feel for this behavior and what it means.

I discovered that reactive learners are usually those with fewer than 10 user actions per visit. A quick look at some of the most recent visits to Dynatrace University the User Analytics filters shows you how I came to this conclusion.

As you can see in the dashboard above, Joseph from @dynatrace logged six user actions on April 19. By inspecting the visit, I can see that he’s a prime example of a reactive learner. He has a relatively low user action count, extended visit duration, and acceptable user experience index. He came to the University for specific information. He found his answers by spending some quality time on the specific pages and, then, went on his way. In this case, Joseph provided his credentials, selected our new Dynatrace training and watched a video on how to analyze mobile app crashes with Dynatrace. Just another one of Dynatrace’s best solution engineers brushing up on his knowledge.

We can also identify proactive learners with a Purepath view. Proactive learners spend more time exploring Dynatrace University’s great features. They typically take advantage of our easy-to-consume prescriptive learning paths, and have a desire for broader education—not just a few answers.

In this visit, we see that the user entered the University through an external link. Next, they were redirected to our authentication service. Most likely this was from a marketing or Twitter social campaign for Dynatrace and our ability to monitor VMWare. Once they entered DTU, they watched some videos and went down the path of learning more about our platform and how to monitor New Stack technologies with Dynatrace. Thanks to the magic of Purepath and our Visit Duration metric we can see the evolution of the visit over the course of the next 45 minutes.

Visibility means everything

Thanks to our ops team, this proactive learner has a great experience during this 45-minute visit, with sub-second response times. Thanks to the clear view of this visitor’s user activity, we also know that this student is now well informed on how to enable monitoring on PaaS, Azure, VMWare, and Mobile Monitoring. This is great information for us in DTU—so that we know what people are looking for and using. It’s also super insight for our sales and support teams, who can use this information to approach this visitor to see how we can help. Could it lead to a new opportunity? Is this our next customer? If it’s an existing customer, is this a sign that they’re expanding their APM initiatives?

Being able to tag visits with an email address using our UEM capability gives us the insight we need to help answer these questions. A look at this information tells us that this specific user re-visited the University 11 more times over the next seven days, and spent nearly nine hours in the University. With this much training and exposure to best-practice Dynatrace knowledge, we can reach out to this learner and see if they’re interested in an Associate Certification or even more. At the very least, we know that they’re serious about learning Dynatrace.

It’s great that our own technology helps us continue to build a better University by improving our understanding of our own customers and learners. Every day, we use it to understand different learning behaviors, and redefine how we organize and deliver our content at the edge.

Don’t miss my next post to learn more about the way we use Dynatrace solutions to help our customers achieve their goals and keep reaching higher for success.

The post What’s new in Dynatrace University 1 of 3: Our own digital transformation story appeared first on Dynatrace blog – monitoring redefined.

Read the original blog entry...

More Stories By Dynatrace Blog

Building a revolutionary approach to software performance monitoring takes an extraordinary team. With decades of combined experience and an impressive history of disruptive innovation, that’s exactly what we ruxit has.

Get to know ruxit, and get to know the future of data analytics.

Latest Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...