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A tech company CEO de-hypes digital transformation

ServiceNow’s new CEO, John Donahoe, provided a master class in how tech company CEOs should be talking about real-world digital transformation

It seems that every tech company CEO today is talking about digital transformation in some way. If it’s not in the company tagline, it’s top of mind and top of deck in every sales presentation.

The reason is simple: Every client CEO is thinking about digital transformation too—and buying anything they believe will help them stave off the threat of digital disruption.

For the vast majority of these technology CEOs, however, the use of the term digital transformation is opportunistic at best. Most are attempting to shove their square legacy technology into the round hole of “digital.” Dig a little bit beneath the surface, however, and the truth is laid bare.

The messaging, keynotes and marketing speak at ServiceNow’s Knowledge17 customer conference held last week followed the same pattern. Digital transformation was everywhere. That is why it was so refreshing to find that ServiceNow’s new CEO, John Donahoe, was willing to break through the hype and address the true essence of digital transformation.

Read the entire article at http://www.networkworld.com/article/3197004/leadership-management/a-tech-company-ceo-de-hypes-digital-transformation.html.

Disclosure: ServiceNow covered my travel expenses for this event, a standard industry practice. As of the time of writing, ServiceNow is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: ThinkStock.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

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