News Feed Item

Telemundo's Exclusive Digital Partnerships Attract A New Generation Of Multicultural Audiences

In Addition to VICE Media, the Company's Innovative Digital Outreach to Millennials Includes Partnerships with BuzzFeed, Snap, Vox, Mashable, Musical.ly, Tasty, Tastemade and Endemol Shine Latino

MIAMI, May 18, 2017 /PRNewswire/ -- NBCUniversal Telemundo Enterprises announced an exclusive content partnership with VICE Media, the world's leading global youth media brand. The partnership will include the co-production of original documentary segments on subjects ranging from music, sports, food, culture and more for Telemundo News, and the acquisition of an exclusive 1-hour hosted weekly show for Universo, Telemundo Enterprises' entertainment cable channel. Both programs are expected to start airing in the fall.

As the media company reaching the largest number of Hispanics and millennials online in the U.S., NBCUniversal and Telemundo added the VICE partnership to a string of exciting programming partnerships with companies such as BuzzFeed, Snap, Vox, Mashable, Musical.ly, Tasty, Tastemade and Endemol Shine Latino. The creative and innovative programs coming out of these collaborations aim to attract young Hispanic audiences, what the network calls "Generation M™:" multicultural, mobile, millennials. 

"As the #1 media company reaching Hispanics online in the U.S., we are thrilled to partner with leading digi-social and entertainment companies, providing our consumers and advertising partners with groundbreaking content experiences, and solidifying our role in redefining multicultural media," said Peter Blacker, EVP, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. "Generation M™ is evolving the way audiences and advertisers approach media. Our dominant scale and best-in-class partnerships offer unique opportunities to connect with this critical segment of America."

NBCUniversal Telemundo Enterprises' digital partnerships offer partners the opportunity to reach millions of Hispanics through various content categories:


Snap Show - Telemundo partners with Snap to launch the first-ever Hispanic show. Snap Shows are original stand-alone programming produced exclusively for Snap by leading TV networks and studios, shot vertically for mobile.

Frente-A-Frente: Telemundo partners with BuzzFeed's Pero Like team to co-create and co-distribute backstage video content from the network's top award shows such as the Billboard Latin Music Awards, Premios Tu Mundo and Latin American Music Awards. Top celebrities face off in a game that ranges from Hispanic accents to personal stories and other funny topics. To view the first edition of Frente-A-Frente, produced at the 2017 Billboard Latin Music Awards, click here.

Double Acción 52 – The network's real-time media experience app, Double Acción, expands to 52 weeks a year. Through this innovative take on storytelling, fans of Telemundo's Super Series™ are able to insert themselves into the action through the app, which offers unique interactions that synch up with the series as it is playing, now all year long. In addition, fans are able to access exclusive content on the app including videos, photos and other interactive content. 

"Love Clicks 24/7" takes the reality genre to a whole new level for Generation M™. Produced in partnership with Endemol Shine Latino, "Love Clicks 24/7" is a bilingual reality show for the streaming age where three single men will compete in their search for true love. But while the men think they have the upper hand in this search, the tables will turn and the women actually have their pick. However, in the end it is the audience who decides if this couple really clicks and without their votes, even Cupid is left powerless. 

Much Ado About Nada – based on initial success of the groundbreaking project "Much Ado About Nada," a short-form series that combines Telemundo's successful original content production and storytelling and BuzzFeed's expertise in insights-based publishing and distribution, the network has greenlit a second season of the series.

SLS Weekend Wrap (WT): A weekly segment covering the weekend's biggest news, authentically and fun, co-hosted by Telemundo and BuzzFeed talent. The segment will air on Telemundo first during "Suelta La Sopa" on Mondays and will feature special digital editions co-distributed by Telemundo and BuzzFeed across their platforms.


World Cup Virtual Reality On-Demand Experience – For the first time ever, a full-service virtual reality app will be available for the 2018 FIFA World Cup Russia™. The VR app enables fans to enjoy select live matches from a virtual VIP suite through a super wide angle feed, experiencing the best of both worlds: feeling like being at the stadium, while watching the high-quality TV signal. A wide variety of VR content produced for the 2018 FIFA World Cup Russia™ will be available in the VR app: 2D feeds, 180° views, 360° short-form video content and near-live multi-angle clips. The VR app will be available on multiple mobile platforms as VR headset experiences or non-headset Magic Window.

World Cup Party Pack: For the first time ever, Telemundo and Tasty partner to provide sports fans a curated "party pack" that includes top recipes, ingredients and related items to host their own fútbol watch party. The customized packs will be available for purchase online and include sponsor products sampling and brand integrations. BuzzFeed and Telemundo will promote the party pack via social video featuring top talent from each network, showcasing their own national pride.

NBCUniversal Telemundo Enterprises will continue to collaborate with Vox on sports initiatives to drive interest in audiences for the FIFA Confederations Cup Russia 2017™ and the 2018 FIFA World Cup Russia™.


Based on the successful collaboration with musical.ly for the 2017 Billboard Latin Music Awards, NBCUniversal Telemundo Enterprises will continue to work with musical.ly on new Hispanic-focused entertainment concepts.


Tastemade and Telemundo created a new brand Secret Salsa that reflects the cultural interests of the U.S. Hispanic millennials in food and travel, with the familiar tone of your abuelita's cooking.


A partnership with Mashable for the creation "El Pulso Mashable," which covers digital culture and social trends for the U.S. Hispanic market and Latin America markets.

Source: comScore Multiplatform Report, Q1 2017 average, Hispanics P2+, Hispanics Age 18-49, Hispanics Age 18-34. NBCU Hispanic Plus: Comcast NBCU, NBCU Sports, Sproutonline, Mashable.com, Vox Media. Fusion Media Group: Gizmodo Media, Onion Inc., The Root, Fusion.net. Univision Digital

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises encompasses TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 55 broadcast affiliates in the US. Telemundo also owns WKAQ, a local television station serving Puerto Rico; Universo, the fastest growing Spanish-language entertainment cable network in the U.S. bringing immersive original programming and the world's top sports franchises to more than 40 million households; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company's multi-format, multi-platform production studio. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/telemundos-exclusive-digital-partnerships-attract-a-new-generation-of-multicultural-audiences-300460270.html

SOURCE NBCUniversal Telemundo Enterprises

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...