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NY Based Website Development Company, Lounge Lizard, Shares 3 Popular Design Trends that Negatively Impact UX

NEW YORK, May 24, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York Website Design company within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Design trends come and go, but a focus on the user experience will be forever. After all, without the user, what else is there? While design trends can help to spruce up a website and improve the user's experience, when done haphazardly, in excess, or when combining too many trends, they can be a detriment to the user and the business. Focus on UX and sustainability over flash-in-the-pan trends to truly serve the audience as well as advance business goals. NY based website development company, Lounge Lizard, shares three popular design trends that negatively impact UX.

1. Main page carousels Main page carousels can be seen everywhere today. They can certainly be visually pleasing, but they can also damage SEO, performance, and the user experience. Carousels limit search engine indexing due to difficulty in adding meta information on the page. Sliders typically wrap headers in H1, meaning that as slides change, so do the headers, which devalues embedded keywords. Additionally, carousels usually utilize high-resolution images that are under-optimized, slowing front page load time which can poorly impact user retention. Loading speed issues are among the biggest causes of poor user experiences and high bounce rates.

2. Hamburger menus Website navigation should be clear and intuitive. Hamburger menus don't meet that need. While hamburger menus do reduce clutter, it's not the right clutter to remove. Navigation options are not obvious which impacts the user experience as well causing high bounce rates. Not only are hamburger menus elusive at times, but they also neglect to highlight website information that users might find useful. This keeps users looking strictly at the specific information that they are looking for rather than being exposed to the other offerings the website has which reduces page visits. This negatively impacts SEO and website engagement.

3. Being too focused on too many trends A popular trend in many web designs today is being too focused on popular trends. There are so many exciting ones to choose from, from patterned backgrounds and richly colored graphics and photography to custom typeface and parallax scrolling. Many sites cram in a variety of new visual and usage concepts with no thought to sustainability. Remember high waisted acid-washed jeans, high teased hair, and parachute pants? Don't let your website go down in history as a faux-pas mash-up of trends and don't let the user experience suffer due to performance issues caused by overload. Web design should be primarily focused on the user's experience. They should be simple, intuitive, and visually compelling, and certainly, should employ trends that improve the user experience, but trends just for trend's sake should be avoided. Focus on one or two trends that will mostly likely have long-term success and will deliver superb user-flow, intuitive navigation, and will be aesthetically pleasing. Think of elements most important to the brand's goals and employ trends that will help the business to reach those goals. Avoid gimmicky, overdone, flash that slows web performance and confuses users with visual overload.

Lounge Lizard Top Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE Lounge Lizard

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