News Feed Item

BrightFunnel Names Chris Mann as Chief Executive Officer

Co-Founder Nadim Hossain Elevated to Executive Chairman Role

SAN FRANCISCO, June 1, 2017 /PRNewswire/ -- BrightFunnel, the leading B2B marketing attribution and analytics platform, today announced that it has appointed Christopher Mann as Chief Executive Officer. Chris came to BrightFunnel earlier this year from LinkedIn Marketing Solutions, initially as Chief Product Officer. Chris joined LinkedIn as part of its biggest ever acquisition at the time, Bizo, an innovative B2B marketing platform. He was previously a product and go-to-market executive at digital marketing analytics pioneer Coremetrics, which was acquired by IBM.

Nadim Hossain and Chris Mann

BrightFunnel was founded in 2013 by Nadim Hossain, Nisheeth Ranjan, and Ranjan Bagchi, with the vision of connecting marketing to revenue, through its "Marketing Attribution" platform for B2B marketers. Under Hossain's leadership, BrightFunnel helped establish a new category, and developed the leading B2B marketing attribution solution for mid-market and enterprise companies, such as Concur (SAP), Nimble Storage (HP Enterprise), Ellie Mae, Cloudera, Lionbridge, and Blackbaud. Since its Series A financing a year and a half ago, BrightFunnel has experienced a 10X growth in users.

"I am thrilled to welcome Chris as our CEO," said Nadim Hossain. "Chris brings a wealth of experience demonstrating operational excellence, go-to-market execution, and product innovation, and I couldn't have asked for a better partner to help shape the next phase of our growth."

"I am incredibly excited and honored to be part of this next phase of BrightFunnel's growth and increased market leadership," said Chris Mann. "Over the past few years, BrightFunnel has attracted a talented team of leaders who have helped grow our product, customer base, and brand, and I am delighted to lead the team, and partner with Nadim, as we focus on scaling the company."

Chris has over 25 years of experience in product management, strategy, and go-to-market execution, with a continued focus on B2B marketing. In 2010 Chris joined a 15 person startup called Bizo, where he created a marketing automation system for B2B paid advertising and led the company through its $175 million acquisition by LinkedIn. During his time at LinkedIn, Chris was involved leading product strategy for LinkedIn Marketing Solutions. Chris is passionate about learning, creating, innovating, and delivering new customer value. As CEO, Chris will run all aspects of day-to-day operations, focused on operational excellence, product innovation, and go-to-market expansion.

In his new role as a full-time Executive Chairman of the Board, Nadim Hossain will focus on guiding investor relations, strategic partnerships, and market evangelism.

"Marketing attribution is an inevitable frontier for B2B marketing and it's happening now," said Chris Mann. "At every conference, in every conversation, attribution is something that marketers are prioritizing and now adding to their technology stack. What the market doesn't know yet, but will learn soon, is how we are imagining this next evolution of marketing. Stay tuned. Watch closely. In fact, call me now and let's talk about how BrightFunnel can help your organization accelerate revenue. I am excited to do great things with our customers!"

About BrightFunnel
BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and Ellie Mae are using BrightFunnel to connect marketing to revenue.

Dayna Rothman
[email protected]


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brightfunnel-names-chris-mann-as-chief-executive-officer-300466606.html

SOURCE BrightFunnel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...