Welcome!

Blog Post

Can Oil and Gas Keep Up with Digital Disruption? | #IIoT #M2M

Oil and Gas Data Unification

The oil and gas industry has faced transformational potential in the last several years. As a critical piece of infrastructure for nearly every industry – and the economy – it’s ability to keep pace with the lightning rate of technological upheaval has been challenged. The convergence of IoT, the Cloud and Big Data has created a whirlwind of possibilities, but the major challenge will be whether the industry can successfully unify its data collection and transport at the necessary scale.

There are several factors that will determine the ultimate success of this data: hardware capable of handling the consistently rugged environment, reliable connectivity, a general consensus on the best programming language for widespread use, and the applications capable of transforming Big Data into Smart Data.

Rugged Hardware

Most well pads are set in remote environments where the conditions are rugged or downright extreme. Not only are RF communications greatly affected by these conditions, but as the connectivity shifts toward (potentially) remote WiFi, then the devices must not only be more sophisticated, but that sophistication must be ruggedized as well. We recently published a case study that shows how our radios held up in a cool use-case in Antarctica for data collection in an extremely harsh environment. Granted, most oil companies are not looking Antarctica as a possible drilling location, but the visual does a good job of showing just how rugged the hardware needs to be. It cannot fail when delivering data to companies, as that data is more important than ever.

Reliable Connectivity

There are several different methods for connectivity at remote locations, but two that are gaining ground on traditional systems are Frequency Hopping Spread Spectrum (FHSS) and WiFi. Of the two, WiFi faces the greatest obstacles because it relies on several different transfer or booster points, but its strengths as a transport method are starting to outweigh some of those challenges. FHSS has been around for quite a while, but the technology, surprisingly, is still somewhat misunderstood. The ripple effect from its applications are felt throughout many industries, but the key differentiators are its consistency and reliability.

Programming Languages

Today, there is hardware on the market that is capable of putting proprietary, third-party applications at the edge. But, in order for these apps to be effective, the industry needs to find the programming language that best serves the need. It’s similar to when personal computers were first hitting the market. Each PC company wanted its computer to run its own kind of software, but the industry ultimately realized that best chance for success was to create a standard. Since then, even though open source is still a critical piece of software development, most PCs and other platforms can basically run the same kind of software. This same approach to standardization needs to be taken with programming languages or the battle for supremacy will continue to fracture an industry at a time when it needs cohesion for maximum growth.

Edge Applications

Speaking of finding a unified programming language, the result of that will be an explosion of applications that can be deployed on the aforementioned hardware. Once companies have the ability to create these applications to fit specific needs, then they will be able to take Big Data and turn it into Smart Data. A hallmark of the Industrial IoT, and what separates it from basic machine-to-machine communication, is the intelligence. Smarter applications means smarter data means more efficiency. Many of these platforms are still in their infancies, but we’ve seen evidence of a strong groundswell bringing these to the forefront.

Ultimately, if these four components can come together in the right way, the oil and gas industry will be able to reap the benefits. And, frankly, they will be reaping these benefits long before other industrially oriented markets. Aligning these needs is not easy, but the potential exists as long as oil and gas companies embrace the disruption and unify the data.

More Stories By Scott Allen

Scott is an executive leader with more than 25 years of experience in product lifecycle management, product marketing, business development, and technology deployment. He offers a unique blend of start-up aggressiveness and established company executive leadership, with expertise in product delivery, demand generation, and global market expansion. As CMO of FreeWave, Scott is responsible for product life cycle/management, GTM execution, demand generation, and brand creation/expansion strategies.

Prior to joining FreeWave, Scott held executive management positions at Fluke Networks (a Danaher Company), Network Associates (McAfee), and several start-ups including Mazu Networks and NEXVU Business Solutions. Scott earned his BA in Computer Information Systems from Weber University.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...