Welcome!

News Feed Item

Tap into Millennials’ Savings Mindset with Insight from Valassis Data

Valassis, a leader in intelligent media delivery, shares tips for marketers and millennials, keeping in mind this consumer segment’s unique preferences and need for a budget-conscious lifestyle upon graduation.

College graduates are often faced with a new set of financial responsibilities as they prepare to enter the workforce, including rent, utilities and student loans, for starters. For those who are accustomed to convenient amenities in their dorm rooms and dining halls, new tasks like weekly grocery shopping and home maintenance may have a significant impact on their bank accounts.

“As college graduates embark on life’s next adventure, they will inevitably establish new shopping and eating habits,” said Curtis Tingle, chief marketing officer, Valassis. “Marketers have an opportunity to spark new relationships with these young consumers by encouraging them to try a product or visit a local store through relevant offers as a first step. Millennials are known for their tech-savvy mindset, but as research has shown, they aren’t exclusively reachable via digital channels – print strategies still play a key part in influencing their path to purchase.”

For marketers who want to reach millennials as they transition to post-college adulthood, Valassis provides the following insights:

  • Offer coupons online and offline. Marketers should ensure a robust, integrated strategy is in place, as 94 percent of millennials use coupons when purchasing consumer packaged goods. Keep in mind that 91 percent of millennials use paper coupons – received in the mail, newspaper, in store or printed from a computer – and 89 percent use paperless discounts, via their smartphone or downloaded to a loyalty card.
  • Activate via mobile. Mobile is obviously critical to any strong marketing plan as consumers – especially millennials – spend more time on their devices. Through use of location-based targeting, local businesses in the restaurant, entertainment, retail and beauty industries – among others – can offer convenient, relevant messages and deals that reach and activate consumers at the right time.
  • Don’t let your loyalty strategy be an afterthought. It’s important to retain your existing customer base, as it costs five times as much to attract a new customer than to keep an existing one. Loyalty programs can keep customers coming back, as proven by The 2016 Bond Loyalty Report, which cites that 81 percent of consumers are more likely to frequent a business that has a loyalty program and 73 percent would recommend brands with good loyalty programs. See Valassis’ tips on driving brand loyalty for lasting customer relationships: Top 10 Loyalty & Local Marketing Practices.

For new graduates who wish to keep their finances in check as they plan for the future, Valassis offers the following savings tips:

  • Snip and print coupons. Look for RedPlum® deals and coupons in your mailbox or newspaper, or if you prefer to browse for coupons online, visit www.redplum.com to print coupons at your leisure.
  • Download savings apps. Use mobile apps from your favorite takeout spot or retailer to save big. They’re not only convenient but also save you time with features like order-ahead; exclusive offers are typically available as well. A savings app such as RetailMeNot gives consumers access to thousands of deals to stores and restaurants. When opted into location sharing, the RetailMeNot app offers deals when you are in the vicinity of the store or mall location. You can also use apps like Local Flavor to see special local offers, which may inspire you to try out a new spot at a significant discount!
  • Join loyalty programs. For the places you regularly shop, sign up for the loyalty programs available to you and quickly earn points to save. These programs can include special offers as well, so don’t miss out on the chance to save on products you’re already buying!

About Valassis

Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City. Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
Industry after industry is under siege as companies embrace digital transformation (DX) to disrupt existing business models and disintermediate their competitor’s customer relationships. But what do we mean by “Digital Transformation”? The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data architectures, hyper-converged technologies, artificial in...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.