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At 15+% CAGR, Clickstream Analytics Market Potentially Worth $1,560.6 Million by 2022 Led by Retail and eCommerce Vertical

The global clickstream analytics market is forecast to reach $1,560.6 million by 2022 from $750.3 million in 2017 at a CAGR of 15.8% during (2017-2022) driven by the rise in eCommerce leading to unprecedented growth in consumer data and rapid adoption of

PUNE, India, June 7, 2017 /PRNewswire-iReach/ -- The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). Clickstream provides all the activity data which has taken place on the website; it tracks each and every individual click and stores data in the weblogs. The pages analyzed during a visit are known as click path analysis. Click path optimization allows businesses to follow the customers through their navigation path to understand their interests, and provide them useful information; and enables marketers to bring out the conclusion for click path optimization in order to optimize path as per users' convenience. It will make the marketers understand the potential customers, or the visitors. Complete report on "Global Clickstream Analytics Market" spread across 181 pages, profiling 15 companies and supported with 69 tables and 71 figures is now available at http://www.rnrmarketresearch.com/clickstream-analytics-market-by-application-click-path-and-website-optimization-customer-analysis-basket-analysis-and-personalization-traffic-analysis-type-organization-size-deployment-model-and-vertical-st-to-2022-market-report.html .

The retail and eCommerce vertical is expected to have the highest growth rate during the forecast period. Clickstream analytics solutions have been deployed across various verticals, including retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance (BFSI); transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education). The retail and eCommerce vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the rise in eCommerce across all regions and increasing need for managing real-time data coming from various eCommerce activities. Further, clickstream analytics also helps to predict demand for resources, supplies, inventory, and equipment with a user-friendly interface.

North America is expected to hold the largest market share. North America, followed by Europe, is expected to continue being the largest revenue-generating region for the clickstream analytics vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the US and because of the high focus on innovations through research and development, and technology across industry verticals.

Asia Pacific (APAC) is expected to be the highest growing region in the clickstream analytics market because of the increasing adoption of eCommerce and smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.

This research study is obliging for following audience:

  1. Solution vendors
  2. Original equipment manufacturers
  3. System integrators
  4. Advisory firms
  5. National regulatory authorities
  6. Venture capitalists
  7. Private equity groups
  8. Investment houses
  9. Equity research firms

The clickstream analytics ecosystem comprises key vendors such as Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US).Download PDF Brochure "Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022" research report at http://www.rnrmarketresearch.com/contacts/request-sample?rname=1042560 .

In the process of determining and verifying, the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with key people. In Tier 1 (22%), Tier 2 (30%) and Tier 3 (48%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-Level (30%), Director Level (45%) and others (25%) from various key organizations operating in the global clickstream analytics market. The primary interviews were conducted worldwide covering regions such as North America (48%), Europe (30%), and Asia-Pacific (22%).

Scope of the Report: The clickstream analytics market revenue is primarily classified into revenues from software and services. The software revenue is associated with pre-built standalone clickstream analytics application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment and integration, support and maintenance, and consulting services. The market is also segmented on the basis of applications, deployment models, organization size, verticals, and regions.

On a related note, another research titled Risk Analytics Market Global Forecast to 2022 says, the risk analytics market size is expected to grow from $17.60 billion in 2017 to $35.92 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 15.3%. Operational risk type is expected to be the highest growing segment in the risk analytics market. Asia Pacific (APAC) is expected to have the highest growth rate in the risk analytics market by region. Companies such as SAP SE (Germany), IBM Corporation (US), Moodys Analytics, Inc. (US), SAS Institute Inc. (US), Oracle Corporation (US), Verisk Analytics, Inc. (US), Risk Edge Solutions (India), Fidelity National Information Services Inc.(FIS; US), Misys (UK), AxiomSL (US), Gurucul (US), Provenir (US) have been profiled in this 140 pages research report available at http://www.rnrmarketresearch.com/risk-analytics-market-by-solution-risk-calculation-engines-scoreboards-and-visualization-grc-application-fraud-detection-and-prevention-liquidity-risk-analysis-real-time-situational-awareness-market-report.html .

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