Welcome!

News Feed Item

Cannes Lions, "la Caixa" Banking Foundation and UNICEF announce the winner of the 2017 Young Lions Health Award



CANNES, FRANCE, June 17, 2017 - (ACN Newswire) - Lions Health, the prestigious event dedicated to creative healthcare and pharma communications, has announced the pneumonia awareness campaign "Not available in your country" as the winner of the 2017 Young Lions Health Award. The winning campaign was created by Giulia Marchi, Art Director and Giovanni Santoni, Art Director at Sudler International Milan, WPP Health & Wellness, Italy.

This year's competition was held in partnership with UNICEF and "la Caixa" Banking Foundation. Participants were required to submit a creative, multi-channel campaign to be launched on World Pneumonia Day on 12 November with the aim of raising public awareness and engagement in the fight against pneumonia and increasing the investment of private and public stakeholders to reach every child in the fight against the disease.

Despite pneumonia being preventable, it accounts for 16 per cent of deaths of children under five years old, making it the leading cause of infectious disease deaths among under-fives globally.

The winning campaign was one of 64 entries and was selected by a team of industry experts, including the following jurors from Cannes: Mandi Fine, Justine Metcalfe, Riotesh Patel, Diana Janicki; members of "la Caixa" Banking Foundation: Ariadna Bardolet, International Programs Director, and Montse Blanco, Director of the Advertising and Corporate Image Department; and UNICEF representatives: Kristoffer Gandrup-Marino, Chief of Innovation of the Supply Division Innovation Unit, and Angela Travis, Chief of Communication of the Private Fundraising and Partnerships Division.

"Global health is one of the main priorities in international cooperation for "la Caixa" Banking Foundation. The great commitment young creatives' have shown with their projects will help to raise awareness worldwide on the belief that no children should ever die from a preventable disease like pneumonia," says Jaume Giro, CEO of "la Caixa" Banking Foundation.

In 2015, UNICEF and "la Caixa" Banking Foundation launched a partnership to fight childhood pneumonia through improved pneumonia diagnostic products that measure a child's respiratory rate. The partnership included a Euro 5 million donation which helped incentivize the development of commercially available Acute Respiratory Infectious Diagnostic Aids (ARIDA devices).

"The partnership is proving effective in driving results for children," says Kristoffer Gandrup-Marino, Chief of Innovation at UNICEF Supply Division. "The strategic collaboration between UNICEF and "la Caixa" Banking Foundation, has made it possible to enable industry to develop relevant pneumonia diagnostic devices. This delivers support on our mission to help save children's lives."

UNICEF and "la Caixa" Banking Foundation participated in the expert panel to find the winner of this year's award, which is given to young professionals in the world of healthcare communications and aims to seek out the next generation of young talent in creative communications.

Speaking at the Festival, Giulia Marchi and Giovanni Santoni, winners of this award, said: "We found the Young Lions Health brief very moving. The idea that so many children are deprived of life-saving medicine because of where they happen to be born really shocked us. This was the inspiration for our 'Not available in your country' idea, in which we would block popular online content on World Pneumonia Day. We're so happy that the jury selected it as the winner".

Lions Health aims to motivate change and challenge norms in the highly regulated healthcare and pharmaceutical industries. This competition seeks out the next generation of young talent and provides them with a platform to demonstrate their ingenuity. The jury were hugely impressed with the range of ideas and the bravery of the concepts, which demanded full attention and engagement and we're delighted to welcome Giulia Marchi and Giovanni Santoni to celebrate at the Festival," said Louise Benson, Executive Festival Director of Lions Health.

*****
Lions Health runs from 17-18 June, in Cannes, France, during the Cannes Lions International Festival of Creativity. Entry to Lions Health is included in the Complete pass, and standalone passes are also available. The new 4 Day Pass offers access to the first four days of the Festival, including Lions Health, Lions Innovation and the Festival Fringe.

For further details on all available Cannes Lions passes and dates, see www.canneslions.com/festival/passes and to find out what's on, visit www.canneslions.com. To find out more about entering work, see www.canneslions.com/awards/the-lions.

Source: Cannes Lions International Festival of Creativity

Copyright 2017 ACN Newswire . All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...