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Battington Launches Namesake App Created By FaceCake

Augmented Reality app allows users to experience the full Battington silk lash collection along with its various unique features, launching June 19, 2017

NEW YORK, June 19, 2017 /PRNewswire/ -- Battington, the premier false eyelash brand founded by Sirine Swed, launched today its namesake iOS mobile app, offering users an Augmented Reality shopping experience unlike any other in the beauty industry. Created by FaceCake, the leader in augmented reality for retail, the app features Battington's signature 100% handmade silk lashes and 3D lashes in stunning, photorealistic detail. Intuitive and elegant in design, users seamlessly immerse themselves in the full Battington experience with one easy download. FaceCake's Augmented Reality shopping platform demonstrates the versatility and everyday glamour of Battington's collection of luxury lashes.  

Users can browse the full Battington collection and virtually Try-On lashes live on their own image, implement a feature enhancing filter, tap to shop instantly, and share directly on their social media accounts.

"It was of utmost importance that we turn our customers' lash dreams into a reality when creating this app," states Sirine Swed, founder of Battington. "We are now adding another dimension to their shopping experience which allows women to buy a product that is best suited to their needs and desires."

"Whether they are a first-time buyer or a seasoned lash pro, this app was carefully designed so that users could easily experience the transformative nature of Battington with just a touch of their screen," added Creative Director Lilliana Vazquez. "Each step was created with the user experience at the forefront, so that our customers can select and preview the lash which best complements their face shape and eye shape before they make their purchase. We could not be more excited to be launching this app in partnership with FaceCake, the leader in augmented retail technology."

"Battington has created such beautiful lashes, so we developed a process to represent them in photorealistic detail, preserving their beauty and natural look for users to virtually Try-On," said FaceCake Founder and CEO Linda Smith, "We couldn't have asked for a better partner and are excited to launch the app."

How it Works:

  • Swipe through Battington's silk and 3D silk lashes in all six styles
  • Select any lash for additional product information
  • Tap "Try-On" to instantly view lashes on your own image in real time using the camera on your mobile device
  • Purchase your favorite lash look
  • Save and share makeovers via social media
  • Apply a soft-focus effect with filter option
  • Browse the Gallery to view applied products on model images and videos
  • Learn how to apply your new lashes by watching Battington's video tutorial, accessible through the app
  • Uses FaceCake's breakthrough process for photorealistic lashes that enhances the mobile beauty shopping experience

About Battington: As a leading pioneer of cruelty-free luxury beauty, Battington has quickly become the most sought-after lash brand. Each lash is handmade from 100% silk with 3D technology and can be worn up to 25 times. Founder Sirine Swed's and Creative Director Lilliana Vazquez's commitment and passion in providing ethical and glamourous products has made Battington the premier choice for consumers looking to enhance their natural beauty. Launched in 2015, Battington is available in select beauty boutiques and premier department stores worldwide, including Violet Grey, Credo Beauty, REVOLVE Beauty, and select Anthropologie locations. To learn more, please visit www.BattingtonLashes.com.  

About FaceCake: FaceCake Marketing Technologies, Inc., creator of the Swivel® Virtual Dressing Room, Swivel® Close-Up, CAKE, ShadeScout®, GlamScout, and more, is a leader in augmented retail with a personalized targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers. FaceCake's shopping platform is cross-device compatible, making it accessible from anywhere. Go to www.FaceCake.com for more information.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/battington-launches-namesake-app-created-by-facecake-300475811.html

SOURCE Battington

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