Welcome!

News Feed Item

Pixlee, an Oracle Marketing AppCloud Partner, Helps Marketers Drive Sales from Email Marketing with User-Generated Content

Pixlee Helps Marketers Use Real Customer Photos and Videos to Improve Email Engagement and Sales Through Integration with Oracle Marketing Cloud

SAN FRANCISCO, June 21, 2017 /PRNewswire-iReach/ -- Pixlee, a leader in visual marketing software and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a user-generated content integration available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new integration with Oracle Marketing Cloud, through Oracle Responsys, helps marketers to enrich their broadcast and triggered email campaigns with shoppable photos and videos from real customers.

The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across channels to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Pixlee's integration enables joint Oracle Responsys and Pixlee customers, such as Levi's Jeans and Charlotte Russe, to easily display user-generated content tagged with specific product SKUs in email marketing campaigns.

The integration enhances a marketer's ability to publish relevant, real-time content that contextualizes products and optimizes the impact of triggered emails with higher click-through rates and increased top line revenue.

With Pixlee's new integration, marketers can now feature real customer photos and videos in the following email campaigns:

  • Cart Abandonment Emails: Feature product-specific customer photos in abandoned cart emails to boost conversion rates and recover revenue.
  • Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.
  • Newsletters and Promotional Emails: Display real customer photos in automated marketing campaigns to add context and relevance. Promote social contests and campaigns in email marketing to encourage sharing, engagement, and community.
  • Product Promotion Emails: Feature product-specific customer photos to promote product announcements and promotions.

"Pixlee has proven that displaying user-generated content on marketing channels increases conversions 2x," says Pixlee co-founder and CTO, Awad Sayeed. "With the Oracle Marketing Cloud integration, Pixlee brings the power of user-generated content and the ease-of-use of our platform to yet another e-commerce channel—offering a more personalized and relevant shopping experience for email subscribers."

Oracle Marketing Cloud customers can visit the Pixlee listing in the Oracle Cloud Marketplace to install the application and begin implementing Pixlee in Oracle Marketing Cloud.

About Pixlee

Pixlee helps brands to market and sell with real customer photos and videos. The company works with over 150 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value.

Headquartered in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, David Jones (founder of the world's first brandtech company You & Mr. Jones), GS Shop, and Bryan Weiner (chairman of 360i.)

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

Trademarks

Pixlee is a registered trademark of Pixlee. Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Media Contact: Andrew Higgins, Pixlee, 650.827.3492, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Pixlee

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.