Welcome!

News Feed Item

Segmint Announces Strategic Partnership with IBM to Enhance Financial Institutions Data

Segmint today announced a strategic partnership with IBM to integrate Segmint’s Key Lifestyle Indicator® (KLI®) technology with two IBM financial services solutions: Customer Insights for Banking (CIB) and Customer Insights for Wealth Management (CIWM).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170711005403/en/

A dashboard that uses IBM's predictive analytics, machine learning, and Watson technology to develop ...

A dashboard that uses IBM's predictive analytics, machine learning, and Watson technology to develop dynamic segments of top insights, such as customer churn, that are enriched with Segmint's KLI insights allowing banks to explore and understand their customers through a detailed analysis of the customer's data. (Graphic: Business Wire)

CIB and CIWM leverage predictive analytics, machine learning, deep learning and Watson technology to create actionable insights that allow financial institutions to deepen relationships with retail banking and high-net worth individuals. Enriching IBM’s solutions with Segmint’s KLIs will provide a holistic set of customer insights at an individual level that can be put directly in the hands of front office personnel or used to drive targeted marketing and personalized offers.

This partnership combines the insights of IBM’s CIB and CIWM platforms with output generated by Segmint’s proprietary technology, KLIs. Within minutes, insights are generated that tell the unique financial story of each, individual customer including a complete picture of a customer’s:

  • Financial product utilization
  • Products with competitive institutions
  • Onboarding break points
  • Behaviors
  • Transactional spend patterns

Instead of grouping customers together solely by age, gender or location, Segmint optimizes a bank’s data and assigns KLIs to each customer based on real-time transactional behavior, actual activities and interests. Through KLIs, Segmint empowers banks to provide customized information and offers specific to each customer’s financial needs and goals.

“The ability to have a partner like IBM is a game changer, and ultimately we believe this endeavor will bring new business value to the retail banking space while enhancing the customer experience,” said Rob Heiser, president and CEO of data-driven, software solutions company, Segmint. “Every step of the customer journey is important and ultimately we want to unlock deeper customer insights that create more interesting conversations for financial institutions.”

The process of preparing data, performing analytics and delivering insights through the collaboration between IBM and Segmint will provide companies with all the information needed to responsibly grow, cross-sell customers and reduce churn. These insights and Segmint KLIs can:

  • Identify attrition risk
  • Strengthen customer onboarding
  • Increase financial wellness
  • Reveal a complete financial picture
  • Expose competitive insights

Customers are demanding these capabilities as 80 percent said they expect their bank to provide them with information to help them make better financial decisions. However, just over a quarter (28 percent) of bank customers feel their bank provides them with information that helps them reach their personal financial goals and life events such as paying for college, saving for a down payment on a home, etc., according to the 2017 Segmint Consumer Bank Marketing Report.

IBM Customer Insights for Banking or Wealth Management enriched by Segmint Key Lifestyle Indicator® (KLI) technology is available now. For more information please contact Rachel O’Neill.

About Segmint

Segmint, Inc. is a leading provider of secure data-driven software for companies in highly regulated industries such as financial services. Segmint’s patented software activates large quantities of data by integrating predictive analytics, campaign management, multichannel message delivery and campaign reporting into one secure solution. Segmint’s Key Lifestyle Indicator® technology (KLIs®) helps organizations better understand their customers by analyzing actual consumer transaction data to anticipate real-time interests and needs. Segmint empowers companies to deliver relevant, personalized and secure marketing experiences across all channels at the precise moment customers are considering a purchase.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...