Welcome!

News Feed Item

Segmint Announces Strategic Partnership with IBM to Enhance Financial Institutions Data

Segmint today announced a strategic partnership with IBM to integrate Segmint’s Key Lifestyle Indicator® (KLI®) technology with two IBM financial services solutions: Customer Insights for Banking (CIB) and Customer Insights for Wealth Management (CIWM).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170711005403/en/

A dashboard that uses IBM's predictive analytics, machine learning, and Watson technology to develop ...

A dashboard that uses IBM's predictive analytics, machine learning, and Watson technology to develop dynamic segments of top insights, such as customer churn, that are enriched with Segmint's KLI insights allowing banks to explore and understand their customers through a detailed analysis of the customer's data. (Graphic: Business Wire)

CIB and CIWM leverage predictive analytics, machine learning, deep learning and Watson technology to create actionable insights that allow financial institutions to deepen relationships with retail banking and high-net worth individuals. Enriching IBM’s solutions with Segmint’s KLIs will provide a holistic set of customer insights at an individual level that can be put directly in the hands of front office personnel or used to drive targeted marketing and personalized offers.

This partnership combines the insights of IBM’s CIB and CIWM platforms with output generated by Segmint’s proprietary technology, KLIs. Within minutes, insights are generated that tell the unique financial story of each, individual customer including a complete picture of a customer’s:

  • Financial product utilization
  • Products with competitive institutions
  • Onboarding break points
  • Behaviors
  • Transactional spend patterns

Instead of grouping customers together solely by age, gender or location, Segmint optimizes a bank’s data and assigns KLIs to each customer based on real-time transactional behavior, actual activities and interests. Through KLIs, Segmint empowers banks to provide customized information and offers specific to each customer’s financial needs and goals.

“The ability to have a partner like IBM is a game changer, and ultimately we believe this endeavor will bring new business value to the retail banking space while enhancing the customer experience,” said Rob Heiser, president and CEO of data-driven, software solutions company, Segmint. “Every step of the customer journey is important and ultimately we want to unlock deeper customer insights that create more interesting conversations for financial institutions.”

The process of preparing data, performing analytics and delivering insights through the collaboration between IBM and Segmint will provide companies with all the information needed to responsibly grow, cross-sell customers and reduce churn. These insights and Segmint KLIs can:

  • Identify attrition risk
  • Strengthen customer onboarding
  • Increase financial wellness
  • Reveal a complete financial picture
  • Expose competitive insights

Customers are demanding these capabilities as 80 percent said they expect their bank to provide them with information to help them make better financial decisions. However, just over a quarter (28 percent) of bank customers feel their bank provides them with information that helps them reach their personal financial goals and life events such as paying for college, saving for a down payment on a home, etc., according to the 2017 Segmint Consumer Bank Marketing Report.

IBM Customer Insights for Banking or Wealth Management enriched by Segmint Key Lifestyle Indicator® (KLI) technology is available now. For more information please contact Rachel O’Neill.

About Segmint

Segmint, Inc. is a leading provider of secure data-driven software for companies in highly regulated industries such as financial services. Segmint’s patented software activates large quantities of data by integrating predictive analytics, campaign management, multichannel message delivery and campaign reporting into one secure solution. Segmint’s Key Lifestyle Indicator® technology (KLIs®) helps organizations better understand their customers by analyzing actual consumer transaction data to anticipate real-time interests and needs. Segmint empowers companies to deliver relevant, personalized and secure marketing experiences across all channels at the precise moment customers are considering a purchase.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...