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Salesfusion Expands its Stronghold with Microsoft CRM Customers

Marketers looking for reliable technology and robust capabilities continue to turn to company to successfully utilize marketing automation

ATLANTA, July 13, 2017 /PRNewswire/ -- Salesfusion, the provider of a no-fail approach to marketing automation, announced today a significant spike in Microsoft CRM customers adopting its sophisticated yet easy-to-use marketing platform. The surge has been driven by a sustained shift of companies using Microsoft CRMs, encompassing both Dynamics and 365, towards adopting traditionally enterprise marketing practices -- such as, implementing multiple lead scoring profiles, automated nurture campaigns integrated to sales tasks, and advanced email testing. Adoption of these marketing best practices has required not only implementing more powerful platforms, but access to more knowledgeable support.

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"There was too much manual intervention and consolidation needed with our incumbent system ClickDimensions – and we were limited to using it for email broadcasting and basic lead scoring only," said Kirsten Palmer-Jeffery, Marketing Manager at Jaga. "While on the hunt for a true marketing automation platform (MAP) solution that integrated with our CRM, Dynamics 365, we came across Salesfusion. When we saw the tight integration between the programmes as well as the easy email and nurture programme builders - transitioning to this new MAP was a clear choice."

Salefusion's marketing automation has a two-way integration with Microsoft CRM and is installed out-of-the-box with no middleware. Providing a native integration in both on-premise and hosted environments since 2009, Salesfusion is compatible with all currently supported versions of Microsoft Dynamics CRM and Microsoft 365. The combined solutions allow marketers to have complete marketing automation capabilities providing the following:

  • A two-way sync with Salesfusion and Microsoft CRM, ensuring that the data sales and marketing teams are working with is always correct;
  • Visibility for sales into marketing activities and templates to send trackable emails to leads and contacts;
  • Marketing and sales actions that are blended with intelligent and automated nurtures to decrease funnel leakage;
  • The capacity to prioritize and manage follow up with lead scoring and management;
  • Advanced email testing and spam diagnostics to ensure emails render correctly across devices and clients;
  • Unlimited phone and email support to ensure client success.

"Software as a service has failed many marketers," said Carol O'Kelley, CEO of Salesfusion. "The combination of poor features and shortfalls in support to enable using the platforms results in companies failing to realize return on their saas investments. Salesfusion approaches marketing technology entirely differently with our software with a service, ensuring our clients receive not only the technology but also the expertise required to succeed with marketing automation. It's a pleasure to work with clients, like Jaga, who value what marketing technology  -- properly leveraged from a process and practices perspective -- can deliver for their business."

About Salesfusion

Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company's solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion's commitment to ensuring success during every stage of growth at an affordable price point, visit www.Salesfusion.com.

Media Contact
Erica England
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SOURCE Salesfusion

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