Welcome!

News Feed Item

LIQWID Releases the ad.Inject Library Enabling Digital Publishers for a Complete Automation of Advertising Inventory Based on Viewable-Only Ads Transacted Through a Real Time Dutch Auction

Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction.

LAS VEGAS, July 17, 2017 /PRNewswire/ -- Expanding capabilities of its ad.Inject, an award winning ad delivery and campaign management system, LIQWID releases the ad.Inject Library, enabling digital publishers for a complete automation of advertising inventory based on 100 percent viewable-only ads. Publishers can monetize "below-the-fold" (BTF) content based on premium eCPM resulting from a real time Dutch auction, essentially creating a secondary market opportunity after the page load.

"LIQWID has solved the problems of 'below-the-fold' (BTF) ad slots by eliminating them with ad.Inject. Now publishers do not need the 'below-the-fold' (BTF) ad slots at all," explains Nik Mentchoukov, CEO of LIQWID. "With release of LIQWID's ad.Inject Library, digital publishers are enabled for a complete automation of advertising inventory based on viewable-only ads. By keeping only slots that Google recommends via their policies as the 'above-the-fold' (ATF) inventory transacting at the point of the 'page load,' publishers are enabled to monetize the rest of the content with ultimate effectiveness managed programmatically by our patented ad.Inject technology, without the use of manually pre-defined ad slots."

"The ad.Inject engine delivers ads into the viewport of the viewer's browser relative to any specific part of the scrolled "in view" content. And the ad.Inject Library allows for a precisely managed way to accommodate existing content even with very sophisticated layouts," continued Mentchoukov. "The ad.Inject Library is essentially a library of presets that are programmed to inject additional markup and stylesheets needed to render ads and manage their positioning and appearance within a custom webpage design using single-word placement parameters."

"A perfect tool to monetize Infinite-Scroll and Lazy-Loading pages, Responsive Layouts, long listings, long articles, long rails even the content of the Footer — all based on the ultimate viewability on Desktops, Mobile and Tablets. Publishers can convert now the unused or previously considered undesirable space into the most premium 100 percent viewable inventory automatically, with no changes to the website, and enhance their site viewability rating — the ad placements will clone themselves intelligently based on the opportunities created on each individual viewer's screen, maximizing the revenue potential," says Mentchoukov.

"Without creating a single ad slot, publishers using LIQWID ad.Inject have complete control on which type of ads can be injected into any specific part of the scrolled, in-view-content, and publishers are now enabled to manage monetization of these dynamically-created, on-the-viewer's-screen inventory opportunities via direct sales or programmatically. If there is no ad available that meets pricing expectations, the content remains as it is, like nothing happened, without any disruption to the viewers' experience," concludes Mentchhoukov.

"The secondary market of opportunities is created after the Prebid partners and exchanges competing within the Google's DFP ad slot-based inventory are transacted," says Jim Rowan, LIQWID Chairman and President. "Entirely incremental revenue stream is created based on the inventory that does not exist before the page is rendered and our transactions start always after the publisher gets paid for all the existing inventory based on the market competition happening at the point of the page load."

"Different from the Prebid model, each of our impressions presented for bidding as an opportunity are of a determined equal value that allows the utilization of a Dutch auction* for our programmatic trading process, without creating a slot before there is a winning bid ad available to be rendered. Since with a Dutch auction a sale never requires more than one bid, we implemented this model because it is fast, does not create any latency, and proven to be effective for scalable trading models. And we never need to lower the price below the reserve in order to fill the slot because there is no slot to fill. Using LIQWID ad.Inject publishers also can sell direct 100 percent viewable campaigns or join our exclusive High-Viewability PMPs," says Rowan.

About LIQWID:
LIQWID®, a brand of LeftsnRights, Inc. (liqwid.com), was founded by Nikolai Mentchoukov and Jim Rowan in 2010. Today LIQWID is a global provider of digital viewable inventory via an array of technological solutions enabling the market to sell, buy, and run only viewable ads. LIQWID ad.Inject all-In-one tag advertising engine injects display, skins, video, and adaptive ads into the viewport of the viewers' browser on the fly programmatically, creating new, premium inventory for programmatic and traditional media buys.

Media Contact:
Nikolai Mentchoukov 
Phone: 702.250.1227
Email: [email protected]

* Dutch auction definition by Wikipedia

Related Files
LIQWID ad.Inject at a glance.pdf

View original content with multimedia:http://www.prnewswire.com/news-releases/liqwid-releases-the-adinject-library-enabling-digital-publishers-for-a-complete-automation-of-advertising-inventory-based-on-viewable-only-ads-transacted-through-a-real-time-dutch-auction-300488900.html

SOURCE LIQWID

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...