Welcome!

News Feed Item

Mooreland Partners Advises Waterfall on its Sale to Upland Software

Transaction Extends Mooreland's M&A Leadership in Marketing Automation and Mobility Sectors

NEW YORK, July 17, 2017 /PRNewswire/ -- Mooreland Partners (http://www.moorelandpartners.com), the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced that it acted as the exclusive financial advisor to Waterfall on its sale to Upland Software ("Upland"), a global provider of enterprise work management and digital engagement software based in Austin, Texas.

Mooreland Partners Logo

Based in San Francisco, Waterfall is the leading provider of mobile marketing automation solutions that support enterprises in delivering high impact and targeted mobile content to end customers. The solution portfolio is trusted by many of the Fortune 500 and includes SMS/MMS, RCS, push, mobile wallet, and other channel capabilities.

Waterfall will be combined with Upland's Mobile Commons mobile messaging solution and rebranded as Upland Mobile Messaging. "Combining Waterfall's mobile marketing cloud software and enterprise services that deliver real ROI with Upland's Mobile Commons nonprofit messaging solution will give customers the most powerful end-to-end, mobile messaging platform in the industry," said Matt Sechrest, Waterfall's CEO. "This is a great outcome for Waterfall and its shareholders. We were very pleased with the strategic insights, ecosystem relationships and transaction support provided by Mooreland Partners."

This transaction sits at the center of two prominent themes in the market today:

  1. Mobile's emergence as the dominant digital communication channel;
  2. Growing adoption of SaaS-based marketing automation tools across many industry verticals.

"The acquisition creates one of the largest independent providers in multi-channel marketing automation and positions the combined business to capitalize on the growing market opportunity across a number of key industry verticals," said Todd Feldman, Managing Director, Mooreland Partners. The sale of Waterfall extends Mooreland's M&A leadership position in marketing automation and mobility and adds to the list of strategic counterparties – a list that already includes  IBM, Salesforce, WPP, Google, Rakuten, Accenture, Intel, eBay, and others – acting as buyers on Mooreland-advised sellside M&A transactions in digital marketing.

ABOUT MOORELAND PARTNERS
Founded in 2002, Mooreland Partners is a leading independent M&A and private capital advisory firm serving the global technology industry with offices in London, New York, and Silicon Valley. Mooreland's team of 50+ professionals delivers industry domain and transaction expertise across all major technology sectors including enterprise software, industrial electronics, mobile, digital media, consumer, e-commerce and fintech.  Learn more at www.moorelandpartners.com; read our blog.

All trademarks contained herein are the property of their respective owners.

MEDIA CONTACT
[email protected]
U.S.A. Tel. +1 212 653 0800
U.K. +44 20 7484 1350

Logo - http://photos.prnewswire.com/prnh/20141029/155139LOGO

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...