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MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.

CHICAGO, July 17, 2017 /PRNewswire/ -- Yes Lifecycle Marketing today announced that MAG Retail Group has selected its cross-channel marketing and analytics platform, Yesmail360i, to activate and optimize meaningful customer connections. Yes Lifecycle Marketing's Yesmail360i provides access to real-time technology, data, actionable analytics, and campaign planning and execution in one place using a single intuitive interface. The platform enables marketers to develop and deploy insights-driven communications that are relevant, engaging and propel results.

MAG Retail Group, which has transformed how enthusiasts buy motorcycle and power sports gear, accessories, tires, parts and apparel through J&P Cycles, chose Yes Lifecycle Marketing as its go-to partner to deliver proactive customer support, identify marketing opportunities, counsel on best practices, and analyze campaign results via its innovative marketing technology and services.

Of particular importance to MAG Retail Group when evaluating potential vendors was the ability to dig in and understand their business. Impressed with Yes Lifecycle Marketing's knowledge and experience in the specialty retail sector, Kathleen Stockham, Director, Digital Marketing at MAG Retail Group noted, "The email channel is a significant driver of our revenue. We needed a long-term partner to help us speak to our customers in a more personalized way and Yes Lifecycle Marketing's Yesmail360i is the technology to get us there."

"We appreciate that MAG Retail Group sees our relationship as a strategic investment that checked all the right boxes," said Michael Fisher, president of Yes Lifecycle Marketing. "We've dedicated ourselves to listening to clients like MAG Retail Group to better understand their needs and goals and then collaborating with them to create a vision, identify opportunities, and build a roadmap that sets their path to success."

Key reasons MAG Retail Group selected Yes Lifecycle Marketing include:

  • Yes Lifecycle Marketing's relentless pursuit to understand their client's business needs and goals
  • Yesmail360i's cross-channel marketing communications and analytics technology
  • Their client services team's unwavering focus and attention to detail  
  • The ability to serve as single, go-to partner for turning consumer experiences into a cohesive lifecycle journey

"Our Yesmail360i technology integrates every available customer data point across any channel, making it easy for marketers to build the most appropriate target audience, create meaningful and engaging communications, and deliver an unparalleled customer experience across the digital landscape," said Mike Iaccarino, CEO and Chairman of Infogroup, parent company of Yes Lifecycle Marketing.

About MAG Retail Group
Motorsports Aftermarket Group (MAG) is comprised of the most desired parts, accessories and gear brands to motorcycle riders and dealers including: J&P Cycles, Motorcycle Superstore, Vance & Hines, Kuryakyn, Performance Machine, Roland Sands Design, Progressive Suspension, Burly, Renthal, and Mustang Seats. Tucker Rocky/Biker's Choice is the leading partner to motorcycle dealers for parts, accessories, gear, information and technology. For more information, visit www.maggroup.com.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 877-937-6245, email [email protected] or visit www.yeslifecyclemarketing.com.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

Sarah Hale
Phone: 312-241-1471                                       
E-mail: [email protected]   


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SOURCE Yes Lifecycle Marketing

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