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Meitu's MakeupPlus Launches Summer-Perfect Virtual Makeup Looks Created by Daniel Chinchilla

Meitu's AI Technology Provides Virtual Access to Leading Celebrity Makeup Artists

PALO ALTO, Calif., July 17, 2017 /PRNewswire/ -- Meitu Inc. (SEHK: 1357), the world's leading beauty app developer, with downloads on over 1.1 billion unique devices, today announced the launch of three exclusive virtual makeup looks created by Celebrity Makeup Artist, Daniel Chinchilla. Chinchilla's looks are available for virtual try-on globally through Meitu's MakeupPlus app.

Chinchilla, who is known for his ability to expertly craft cutting-edge looks with a flawless complexion, gained prominence, and a dedicated fan base, working as Ariana Grande's makeup artist for her worldwide "Dangerous Woman" tour. His many years in the industry have landed him in numerous magazines, national television shows, and have allowed him to serve as beauty expert for multiple digital platforms and beauty companies. Chinchilla is now bringing his expertise to MakeupPlus by providing users the opportunity to virtually try on three of his specially curated looks.  

"I love making people feel their most beautiful – which is why I worked closely with the MakeupPlus team to create versatile looks that work for any occasion and make you feel like your best self," said Chinchilla.  "My biggest source of inspiration is from my clients – and I've found that the key to some of my best work starts at the base – glowing skin!!  It's so on trend right now – and it's true that glowing skin is healthy skin -  so I made sure this was incorporated into each of the looks designed for the app."

"We're very excited to be partnering with Daniel, and we know our users will be thrilled at the opportunity to try on three looks inspired by the aesthetic Daniel uses for his celebrity clientele," shared Liz Goodno, Director of Global Public Relations at Meitu. "Daniel is the perfect partner for MakeupPlus since his signature look, a glowing complexion with a strong highlight, is exactly what so many of our users are looking to achieve right now."

Daniel Chinchilla's virtual makeup looks include:

  • Glow Up – Perfect for day-to-night, Glow Up provides a subtle contour with an on-trend glossy lip. Achieve a fresh-faced summer glow and share it with your beauty besties – #summergoals!
  • Stunner – The epitome of glam, this look pairs a sultry, burnt orange lip with extra-long lashes and just a touch of glitter – it's time to bring out your inner diva!
  • Star Girl – This look will *light* up your life with the perfect touch of highlighter on cheeks, brows and nose. Plus, totally "lash" out with an alluring smoky eye.

Users are encouraged to wear and share their favorite virtual makeup looks by Daniel Chinchilla and hashtag #BeautyByDChinchilla. MakeupPlus' partnership with Chinchilla comes on the heels of the app's collaboration with other notable male makeup artists including Angel Merino aka Mac Daddyy and Bretman Rock. MakeupPlus is the first to feature male makeup artists, and the only virtual makeup app to offer an entire catalog of makeup looks just for men, encouraging both male and female makeup lovers to experiment more with their beauty looks and learn to bring their favorite looks to life.

Recently featured globally by Apple in its "New Apps We Love" section, MakeupPlus has emerged as the leading digital ecosystem for beauty – encompassing virtual makeup try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.

In addition to Daniel Chinchilla's celebrity makeup looks, the most popular MakeupPlus features include:


MakeupPlus' COUNTER takes the guesswork out of online makeup shopping by letting you see what you look like wearing the hottest glosses, balms and lipsticks BEFORE you buy them! Now you can INSTANTLY TRY ON and PURCHASE real lip products from all your favorite brands:

  • Charlotte Tilbury
  • Clarins
  • LimeCrime
  • NOTE Cosmetics
  • Pixel Cosmetics
  • Stila
  • Surratt Beauty
  • Tyra Beauty

Discover Your Signature Look

Ever wondered what it's like to get a makeover from the pros? With MakeupPlus' TOUCH-UP you can customize your own signature look OR try on exclusive full-face makeup filters created by the hottest names in the beauty industry like Bretman Rock, NikkieTutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and MORE!

Ultimate Beauty Guide

Watch exclusive video makeup tutorials by some of your favorite makeup artists and online beauty destinations, and learn to bring virtual looks to real life. Connect with the MakeupPlus community to share and discover tips, tricks and new products in order to improve your personal beauty and makeup routine. 

More Hairstyles and Colors

Bring out your inner unicorn and go BOLD with the hottest hair dye trends of the moment such as "Cotton Candy," "Sunset," "Pink Tips" and more! Our expanded HAIR DYE tool lets you try on every color of the rainbow so you can know exactly what you want before you head to the salon!


Upgrade your selfie game with our suite of ultra glam augmented reality filters! From sexy cat to futuristic femme fatale, transform your selfies and make your social profiles stand out with AR GLAM.

Smooth and Retouch

Instantly enhance your complexion and get the perfect glow with our "Beautify" tool to give your selfie a polished, finishing touch.

Image assets and logos for MakeupPlus are available for download here.

To download MakeupPlus and try on Daniel Chinchilla's virtual makeup looks, please visit the App Store or Google Play.

About Meitu, Inc.

Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual "try-on" technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month. More information about Meitu, Inc. can be found at corp.meitu.com/en. CONTACT: Liz Goodno Meitu, Inc. [email protected]


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