News Feed Item

Synthesio Continues Building Leading Social Analytics Suite; Acquires Global Audience Insights Platform

Through latest strategic acquisition, Social Karma enhances Synthesio's social media audience insight capabilities

NEW YORK, July 25, 2017 /PRNewswire/ -- Synthesio, the leading global Social Intelligence and Social Listening platform, announced today that it is continuing to build its global, industry leading Social Analytics suite, with the acquisition Social Karma, an audience insights and engagement analytics solutions provider. Social Karma's solution will combine Synthesio's deep social data to provide the strongest real-time capabilities to build audience personas, provide audience insights and offer new levels of owned channel analysis to Synthesio's global users.

Synthesio, the leading global Social Intelligence platform, acquired Belgium-based Social Karma, a leading audience insights and engagement analytics solution, and its entire team.

"From the moment we started Synthesio, our goal has always been, and continues to be, to create the best-in-class global Social Intelligence platform and experience for customers," explained Loic Moisand, CEO and Co-Founder of Synthesio. "This is why starting in January of this past year, we've been in the midst of an aggressive two-year acquisition strategy, as we work to build an industry leading global Social Insights and Analytics suite. With Social Karma, our customers will be able to build the most accurate audience personas using social data instead of traditional surveys, while also being able to receive incredible analysis on their owned channels as well. Synthesio will continue on its mission to transform customer experience methodologies from the analog era into scalable technologies of the digital era."

Social Karma will address many different use cases for Synthesio's customers, such as:

  • Social Media Performance: Social Karma's Engagement Analytics solution offers actionable insights on all major social networks (Facebook, Twitter, Instagram, YouTube) for marketers to effectively improve their social strategy. This is particularly important for brands tracking campaigns through the Synthesio Platform - as they will now be able to merge results from both paid and earned initiatives to present a clearer picture of the success or failure of a campaign.
  • Audience Intelligence: Social Karma's unique capability to analyze an unprecedented scope of data (demographics, media, brands, hobbies, activities, etc.) globally helps advertisers understand who are the people that really matter to a user.
  • Content Marketing: Advertisers can make data-driven decisions to improve their content strategy. The data and strategic insights that are derived from Synthesio and Social Karma allows advertisers to build content that is relevant and useful for their audience.
  • Media Planning: Using the data from Social Karma, advertisers and marketers can make the right channel choices to deliver their message, instead of relying on outdated methods or data.

"Social Karma was founded to help marketers and advertisers measure, compare and optimize their advertising and campaign performances on social networks. This is why becoming a part of Synthesio will help us reach this ultimate goal, as Synthesio's industry leading and incredibly rich set of social data will allow our platform to provide insights that we have never before been able to access," explained Thierry Soubestre, CEO and Founder of Social Karma. "We are so thrilled to be able to be a part of Synthesio's acquisition plan, and we know that our customers are going to see an amazing new level of strategic insights and information that they have always dreamed of being able to access."

Social Karma is located in Brussels, and their entire organization will continue to operate from that office, which is now Synthesio's newest global location.

About Synthesio 
Synthesio, named the Global Leader by an independent analyst in two reports in Q1 2016 and an Editor's Choice by PC Mag, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building Social Intelligence that provides real business results. Whether an organization's social team is built within marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, Singapore, and Brussels.

Media Contact: 
Adam Dalezman 
Senior Communications Manager, Synthesio 
[email protected]

Synthesio, named the leader in The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014 report, is a Global Social Intelligence Platform. Built for scale, Synthesio is a true enterprise platform providing insights, analytics, and engagement across the enterprise. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. (PRNewsFoto/Synthesio)

View original content with multimedia:http://www.prnewswire.com/news-releases/synthesio-continues-building-leading-social-analytics-suite-acquires-global-audience-insights-platform-300493528.html

SOURCE Synthesio

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.