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YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day

Perfect Corp. continues to prove itself as the leader in beauty AR as well as the go-to destination for makeup discovery and experimentation. With over 23.5 million daily virtual lipsticks try ons in YouCam Makeup, Millennial pink has emerged as the most popular lipstick trend among users. In celebration of National Lipstick Day, YouCam took uncovers the preferences of our 280 million YouCam Makeup users to reveal global and regional lipstick trends.

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YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day (Gr ...

YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day (Graphic: Business Wire)

  • Millennial pink is the most preferred lip color globally. Millennial pink proves to be a trending favorite across the globe. Over 20% of lipstick try ons in the United States and the UK are Millennial pink shades, and 15% of lip color try ons in China and Japan are Millennial pinks.
  • All shades of pink dominate in the West, while classic reds are favored in the East. Overall pink is the most preferred color in the United States and the UK, with almost 50% of the top lip colors being pink shades, significantly higher than the other countries with pinks making up only 20% - 35% of all try ons. China shows the most diverse lipstick color trials overall with purples, oranges and lighter sheer shades taking the top spots. In contrast, Korean users prefer bold darker pinks, purples, and reds, playing off many of the K-Beauty trends that continue to surface.
  • Lip finishes matter, with matte ruling the West and sheer reigning in Asia. “Matte is a fact” in the United States and the UK, with over 40% matte lip try ons monthly. Users in East Asia prefer sheer textures overall. China favors sheer (40%) and satin (28%) finishes. Users in Japan clearly favor sheer lip finishes, taking the top spot with over 50% of the total try ons in a month. The K-Beauty fans in Korea favor matte (35%) and sheer (33%) lip finishes as their top choices.
  • The two-toned lip trend is the fastest growing globally. While ombré lips became popular last year, two-toned lips (different colors on top and bottom lips) are now the fastest growing trend. AR try-ons of two-toned lip colors have grown 74% this summer, indicating a huge interest in this new lip style. Two-tone lips were first noted on the New York Fashion Week runway in Jason Wu’s Fall 2017 collection, and now beauty brands such as Estée Lauder and Laneige have also released two-toned lipsticks in their collections.

To celebrate National Lipstick Day, YouCam released a collection of beauty looks including these top lipstick trends and other favorite styles like cool metallic lips we've been admiring from the runways. Download YouCam Makeup and experience real time virtual makeovers with a tap.

For more information on consumer preferences and future beauty trends, please contact the YouCam Makeup team and check YouCam to see daily trending content. All data is sourced from the YouCam Apps database and a panel of users.

App Availability

YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.

With over 450 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

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