Welcome!

News Feed Item

YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day

Perfect Corp. continues to prove itself as the leader in beauty AR as well as the go-to destination for makeup discovery and experimentation. With over 23.5 million daily virtual lipsticks try ons in YouCam Makeup, Millennial pink has emerged as the most popular lipstick trend among users. In celebration of National Lipstick Day, YouCam took uncovers the preferences of our 280 million YouCam Makeup users to reveal global and regional lipstick trends.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170727005533/en/

YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day (Gr ...

YouCam Makeup’s Beauty AR Reveals Global Lipstick Trends in Celebration of National Lipstick Day (Graphic: Business Wire)

  • Millennial pink is the most preferred lip color globally. Millennial pink proves to be a trending favorite across the globe. Over 20% of lipstick try ons in the United States and the UK are Millennial pink shades, and 15% of lip color try ons in China and Japan are Millennial pinks.
  • All shades of pink dominate in the West, while classic reds are favored in the East. Overall pink is the most preferred color in the United States and the UK, with almost 50% of the top lip colors being pink shades, significantly higher than the other countries with pinks making up only 20% - 35% of all try ons. China shows the most diverse lipstick color trials overall with purples, oranges and lighter sheer shades taking the top spots. In contrast, Korean users prefer bold darker pinks, purples, and reds, playing off many of the K-Beauty trends that continue to surface.
  • Lip finishes matter, with matte ruling the West and sheer reigning in Asia. “Matte is a fact” in the United States and the UK, with over 40% matte lip try ons monthly. Users in East Asia prefer sheer textures overall. China favors sheer (40%) and satin (28%) finishes. Users in Japan clearly favor sheer lip finishes, taking the top spot with over 50% of the total try ons in a month. The K-Beauty fans in Korea favor matte (35%) and sheer (33%) lip finishes as their top choices.
  • The two-toned lip trend is the fastest growing globally. While ombré lips became popular last year, two-toned lips (different colors on top and bottom lips) are now the fastest growing trend. AR try-ons of two-toned lip colors have grown 74% this summer, indicating a huge interest in this new lip style. Two-tone lips were first noted on the New York Fashion Week runway in Jason Wu’s Fall 2017 collection, and now beauty brands such as Estée Lauder and Laneige have also released two-toned lipsticks in their collections.

To celebrate National Lipstick Day, YouCam released a collection of beauty looks including these top lipstick trends and other favorite styles like cool metallic lips we've been admiring from the runways. Download YouCam Makeup and experience real time virtual makeovers with a tap.

For more information on consumer preferences and future beauty trends, please contact the YouCam Makeup team and check YouCam to see daily trending content. All data is sourced from the YouCam Apps database and a panel of users.

App Availability

YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.

With over 450 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...