Welcome!

Blog Feed Post

Like IT Data Centers Do You Take Trade Show Exhibit Infrastructure For Granted?

Do You Take Trade Show Exhibit Infrastructure For Granted?

Think about this for a moment; do you assume that Information Technology (IT) and Cloud based data centers along with their associated Data Infrastructure supporting various applications will be accessible when needed. Likewise, when you go to a trade show, conference, symposium, user group or another conclave is it assumed that the trade show, exposition (expo), exhibits, booths, stands or demo areas will be ready, waiting and accessible?

IT industry cloud software defined events

Fire Disrupts Flash Memory Summit Conference Exhibits

This past week at the Flash Memory Summit (FMS) conference trade show event in Santa Clara California, what normally would be taken for granted (e.g. expo hall and exhibits) were disrupted. The disruption (more here and here) was caused by an early morning fire in one of the exhibitor’s booths (stand) in the expo hall (view some photos here via Toms Hardware.com).

Fortunately, nobody was hurt, at least physically, and damage (physically) appears to have been isolated.

However while the key notes, panels, and other presentations did take place as part of the show must go on, the popular exhibit expo hall did not. Granted for some people who only attend conferences or seminar events for the presentation content, lack of the exhibition hall simply meant no free giveaways.

On the other hand, for those who attend events like FMS mainly for the exhibition hall experience, the show did not go on, perhaps resulting in a trip in vain (e.g. how you might be able to recoup some travel costs in some scenarios) for some people. For example, those who were attending to meet with a particular vendor, see a product technology, conduct some business or other meetings, do an interview, video, podcast, take some photos, or simply get some free stuff were disrupted.

Likewise those behind the scenes, from conference organizers, event staff not to mention the vendor’s sponsors who put resources (time, money, people, and equipment) into an exhibit were disrupted. Vendors were still able to issue their press releases and conduct their presentations, keynotes, panel discussions, however what about the lack of the expo.

Do We Take IT Data Centers, Data Infrastructures and Event Infrastructures For Granted

This begs the question of if trade show exhibits still have value, or can an event function without one?

I am not sure as some events can and do stand on their merit with presentation content being the primary focus, others the expo is the draw, many are hybrid with a mix of both.

A question and point of this piece is that how many people take conferences in general, and exhibits along with their associated Infrastructure for granted?

How many know or understand the amount of time, money, people resources and various tradecraft skills across different disciplines go into event planning, staging, coordination, the execution, so they occur?

This also ties into the theme of how many people only think and assume that IT data centers and clouds along with their data Infrastructure resources, services are available supporting applications along with data access to give information?

The same holds true for your telephone (plain old telephone system [POTS] and cellular or mobile) service, gas, electric, sewer, water, waste (garbage), traditional or network based television, internet provider, highways, railroads, airports, the list goes on.

Where To Learn More

Learn more about related technology, trends, tools, techniques, and tips with the following links.

What This All Means

The good news is that nobody physically was injured this past week.

Granted some may have incurred emotional, monetary or public and marketing related injuries, however, those can be dealt with over time.

My point is, do we assume too much (perhaps rightfully so) that events, exhibits and other trade show conference related items are always on, always available, accessible open on time? With IT data center and clouds, you have different expectation levels of access, availability, durability, survivability for a given cost to meet service expectations.

Data center, cloud and data infrastructure SDC, SDDI, SDI, SDx

Next time you attend a webinar, seminar, conference, symposium, trade show, presentation, exhibit or expo, take a moment and look around at what you see, as well as what you do not see. Having been in involved in and around conferences, conventions, seminars, expos across different industries, both behind the scenes as well as on the public side, I do not take these events for granted.

Knowing what goes into the planning, coordination, scheduling, promotion, logistics, all the things behind the scenes, next time you go to an event, look around. What you can see that perhaps are not meant to be seen as part of their Infrastructure. In event venue exhibit halls as well as data centers, there are those things you see such as data infrastructure resources including racks of servers, storage, I/O networking, monitors, displays, work areas, heating ventilation air conditioning (HVAC) along with those you might not see.

What you might not see and take for granted are the smoke and fire detection along with suppression systems which at the Santa Clara convention center appeared to have done their job. There are also the electrical power and distribution systems; perhaps battery backed uninterruptible power systems (UPS) along with standby alternate generator power.

How about a big round of applause, thank you, Atta boy and Atta girl, acknowledgment and other signs of appreciation for all those involved behind the scenes who do the planning, preparation, coordination, setup, tear down and in person what you see at events.

Thank you to all who have, and continue to enable trade shows, conferences, seminars, exhibits, road shows among other events to take place, after all, the show must go on. In other words, like IT and cloud Data Centers, do you take trade show exhibit infrastructures for granted?

Ok, nuff said, for now.

Greg Schulz - Microsoft MVP Cloud and Data Center Management, VMware vExpert 2010-2017 (and vSAN). Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2017 Server StorageIO(R) and UnlimitedIO All Rights Reserved

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

Latest Stories
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...