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Does Your Omnichannel Banking Strategy Include Mobile? It Better 

In our first blog post of this series, we reviewed the omnichannel opportunity for retail banking and how it was driven by digital transformation. 

In this post, we’ll look at the specific opportunity around mobile banking. Security concerns aside, mobile banking is here to stay. Mobile usage rates for retail banking and retail commerce roughly mirror each other. According to a 2016 Verizon study, 55% of US adults have used a mobile app to make a bank transaction vs. 56% who’ve bought something online using a mobile app. 

Accenture Consulting’s 2016 North American Consumer Digital Banking Survey indicated that the top three mobile banking transactions are making a payment, depositing a check or viewing a previous transaction. But mobile apps don’t just serve as a replacement for a bank branch. They can and should be used to bring customers into a branch, as in the example of a bank that lets customers schedule in-branch appointments through its mobile app. 

Therefore banks, like retailers, need to pay special attention to their mobile websites and applications, even prioritizing mobile over desktop.  

Look at it this way: Your customers are not always in or near your physical branches, they’re not always at their desktop computers. But they do usually have their mobile devices with them, which can allow them to interact with their accounts at any time, even just to check a balance. So design your site for the mobile experience first, then optimize for desktop. To learn how, download and read our primer on adaptive vs. responsive web design.  

And to learn more about delivering a truly omnichannel retail banking experience, wait for the next installment of this blog series or download our new ebook. 

The post Does Your Omnichannel Banking Strategy Include Mobile? It Better  appeared first on Catchpoint's Blog - Web Performance Monitoring.

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More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

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