News Feed Item

Ready Mobile is Eliminating the Temptation to Drive Distracted

Ready Mobile, a mobile phone provider enabled by the nation’s premier 4G LTE network, today announced that is launching wireless plans that include Groove, a unique network-based distracted driving solution, developed by Boulder, Colo.-based technology leader Katasi, that pauses text messaging (SMS), data, and certain other phone distractions before they reach a driver’s phone. Starting September 25, 2017, customers of Ready Mobile will be able to purchase wireless plans that include Groove’s ground-breaking anti-distracted driving technology.

Unlike other apps and distracted-driving platforms, which can be easily thwarted, or rely on user activation, Groove automatically turns off texting capability and data at the network level, stopping distractions before they reach the phone.

According to the largest distracted driving behavior study, published in April 20171, as many as 88 of every 100 trips include incidences of distracted driving. Despite the many apps, plug-ins and pledges to drive safe, distracted driving behavior has become an epidemic. Ready Mobile is committed to turning this tide, by deploying a tool to create a real and lasting change in distracted driving behaviors.

While Ready Mobile plans with Groove are an excellent option for all mobile-phone customers, Ready Mobile is initially focusing their efforts on teens and their parents, with plans starting at just $30/month for a mobile phone subscription including Groove. Ready Mobile is dedicated to protecting young drivers while providing peace of mind to those who love them.

“We are encouraging safe habits at the very start of the teen driving experience, by eliminating the temptation that comes with having a wireless device in the car,” said Kris Lentz, chief marketing officer, Ready Mobile. “As parents, we do things to protect our children every day: prepare healthy meals, childproof the house, monitor their grades. Groove extends our ability to protect our teens when they are behind the wheel. And, given that parents can often succumb to the temptation of texting while driving, our hope is that teens will influence their parents by encouraging them to use Ready Mobile with Groove as well.”

The Groove module plugs into the on-board diagnostics (OBD) socket under the car’s steering wheel and is compatible with all vehicles made since 1996. Within seconds of the car exceeding five mph at the beginning of a drive, Groove identifies the driver of the vehicle, allowing Ready Mobile to disable all text messaging and data capabilities at the network level, while voice calling remains unaffected. Within seconds of turning the key off at the end of the drive, all capabilities and services are restored. Groove is unique in that only the driver’s data and text messaging service are disabled while passenger phones in the vehicle are not affected.

“Ready Mobile is committed to making distracted driving unacceptable human behavior by eliminating the temptation to use your phone when you drive,” said Lentz. “And, it appears that our efforts are resonating. Thousands of customers have signed up to receive notification of our official launch.”

The Groove module is available to Ready Mobile customers for $100 with mobile plans including Groove starting at only $30 per month.

For more information about Ready Mobile with Groove, please visit readymobile.com. For more information about Groove, please visit katasi.com.

About Ready Wireless

Ready Wireless™ is the leading MVNE / MVNA (Mobile Virtual Network Enabler / Aggregator) based in the US., powering devices, services, and systems on its multi-carrier wireless platform for private label customers. The company's MVNO Engine® platform provides integrated billing, operating systems, infrastructure, feature packages, and business process outsourcing, delivering high-quality product experiences and profitability to Ready Wireless customers.

Ready Wireless has been listed on the Inc. 5000 list in 2012, 2013, 2014, 2015, 2016, and 2017. Ready Wireless was named Top MVNE at the MVNO World Summit in April 2015, and named Top MVNA at the MVNO World Summit in April 2017.


1 Zendrive Study: the riskiest drivers cost more than you may think

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I love the beginning of the year. It is always enjoyable to see people's predictions for trends in the coming year. Publications like Fortune, CNN Money, Washington Post and the Atlantic speculate about what gadgets and technologies are going to take off in popularity this year, psychics predict which celebrities will have babies and fall in love, and I start to think about trends like DevOps and where the software delivery industry is headed next.CollabNet, Eric Robertson, predicted.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...