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Tmall du groupe Alibaba soutient la semaine de la mode à New York

Tmall du groupe Alibaba (NYSE:BABA), la plus grande plateforme chinoise de consommateurs destinée aux marques et aux détaillants, a annoncé être devenu un partenaire officiel de la New York Fashion Week (NYFW): The Shows, en association avec Suntchi, pour aider les marques et les designers américains à tirer parti de l'échelle et de la technologie d'Alibaba afin d'entrer sur le marché chinois pour la première fois.

Dans le cadre de cette collaboration, Alibaba a sélectionné des designers de la NYFW pour qu'ils prennent part au deuxième défilé de mode 2017 "see-now buy-now" de Tmall, un événement mondial se déroulant en octobre, en préparation au 11.11 Global Shopping Festival d'Alibaba, la plus grande journée de shopping au monde. L'année dernière, Alibaba a diffusé l'événement en direct pour sept millions de téléspectateurs, avec plus de 50 marques internationales présentes. En collaborant avec Alibaba, les grands designers américains tels qu'Opening Ceremony et Robert Geller pourront se faire connaître pour la première fois auprès de plus d'un demi milliard de consommateurs sur la plateforme d'Alibaba.

Dans un effort pour encourager l'échange multiculturel entre les États-Unis et la Chine, le partenariat proposera également "NYFW: China Day", un événement unique présentant les designers chinois sélectionnés durant le défilé de mode Tmall 2017 "see-now buy-now", pendant la semaine de la mode à NY, en septembre 2018.

"Nous sommes ravis de soutenir NYFW: The Shows pour donner l'opportunité aux marques et détaillants américains de toucher le nombre en constante évolution de consommateurs chinois", déclare Michael Evans, président du groupe Alibaba. "L'échelle, la technologie et l'expertise d'Alibaba fournissent aux marques et aux designers une chance unique d'interagir avec les consommateurs du plus grand marché mondial d'une manière innovante.”

"Nous avons créé Opening Ceremony il y a 15 ans, inspirés par un voyage à Hong Kong. Avec des racines familiales en Chine, nous sommes ravis de ce partenariat avec une société aussi influente qu'Alibaba pour partager notre histoire et développer notre présence mondiale", soulignent Humberto Leon et Carol Lim, fondateurs d'Opening Ceremony.

"Nous sommes heureux de faire grandir notre marque en Chine, et de personnaliser notre expérience d'achat à l'aide de la technologie innovante d'Alibaba, afin de rendre notre marque plus accessible au nombre croissant de consommateurs chinois, une étape cruciale dans notre expansion internationale", indique Robert Geller.

À propos d’Alibaba Group

La mission du Groupe Alibaba consiste à faciliter le commerce partout dans le monde. Notre société vise à construire l'infrastructure commerciale du futur, projette que ses clients se rencontreront, travailleront et vivront en utilisant Alibaba, et que sa durée de vie d'entreprise sera d'au moins 102 ans.

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