Welcome!

News Feed Item

TapInfluence Announces Industry-First, Dynamic Benchmarks for Influencer Marketing

Benchmarks make it possible to understand the performance of influencer marketing campaigns and maximize return on investment

MOUNTAIN VIEW, Calif., Oct. 12, 2017 /PRNewswire/ -- TapInfluence, the industry's leading influencer marketplace connecting brands with social media influencers, announced today availability of its industry-first, validated benchmarks for influencer marketing, based on over eight years of repository campaign and transaction data for over 2,000 brands across tens of thousands of influencer marketing programs in multiple verticals and categories. Until now, there has been no general repository of historical data that could be analyzed dynamically across different categories and social platforms. 

"Clients often ask how their influencer programming compares to the industry standard. In the past, it was a challenge to gauge," commented Deanna Dugo, Account Supervisor, Influencer Marketing, Ketchum. "For programs, we execute within the TapInfluence platform, this Benchmarking tool gives us access to analytics from thousands of programs. It's so exciting!"

"The TapInfluence Benchmarks make it possible to understand how well influencer marketing campaigns are performing relative to tens of thousands of data points. This enables marketers to optimize their spend by benchmarking performance of programs by both social channel, category, and even influencer," commented Jason Merkoski, CTO, TapInfluence. "We built the Benchmarks for our customers, to be an iterative guide to maximize return on investment with sponsored content, and ultimately driving the one metric that really does matter - sales." 

"Many marketers have difficulty articulating the value of influencer campaigns because they are comparing their results to other digital media campaign engagement metrics side by side," commented Francesca Cruz, VP Customer Success and Partnerships, TapInfluence.  "Influencers create content that can be re-purposed and metrics that accumulate over longer periods of time. This evergreen effect of social content makes it difficult to compare to digital campaigns that have distinct start and end dates. Marketers may undervalue an influencer marketing campaign that continues to perform over many months because it was measured based on its performance after an 8-week timeframe instead of over a longer period. Likewise, marketers might compare the cost of media buy with that of a content creation campaign—which is like comparing apples and oranges."

How benchmark scores calculated

The performance of individual content posts is compared against TapInfluence's historical category and social platform data. For example, if an influencer produced a beauty Instagram post 15 days ago, the performance of that content it would be compared to both 15-day-old beauty category benchmark and Instagram benchmark.

Performance of the content is classified as "below average" when it's below the 33rd percentile, "within average" when it's between the 34th and 66th percentile, and "above average" when it's above the 67th percentile.

Based on the distribution of the content's performance, a weighted score is calculated for the category the program is associated with and for each social platform the program has content on. Benchmark scores can be broken down into three categories with 1-3 indicating "below average", 4-7 being within "average", and 8-10 signaling "above average." TapInfluence updates this data weekly so customers always have access to the most current measurements.

To read more about TapInfluence Benchmarks click here.

TapInfluence Benchmarks are available for TapInfluence customers only and at no additional cost.

About TapInfluence:

TapInfluence is the leading influencer marketplace connecting brands with social media influencers, enabling brands to tap into the power of influencers and content creators leveraging their authentic, trusted voices. TapInfluence helps customers increase market share through massive reach and optimized engagement to achieve real sales lift. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the ROI versus any other form of digital media. TapInfluence's Fortune 1000 customers include Kraft, Horizon Organic, Silk, Express, Fossil as well as top agencies such as Golin, CurrentPR, RhythmOne, and Ketchum. TapInfluence is privately held, with offices in Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com or follow @TapInfluence on Twitter.

Media Contact:

Britt Davies, VP Marketing

[email protected]

Related Links

TapInfluence Website

TapInfluence Blog

View original content:http://www.prnewswire.com/news-releases/tapinfluence-announces-industry-first-dynamic-benchmarks-for-influencer-marketing-300535368.html

SOURCE TapInfluence

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...