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Brick, Inc. and New Beginnings Impact the Regional Awareness of Treatment Facility

Brick, Inc. (Brick) was selected as the digital agency of record for New Beginnings Minnesota in March of 2017. Previous to Brick, New Beginnings was working directly with Google AdWords and other local agencies.

By increasing the focus on Ad Quality scores, Brick is increasing New Beginnings’ credibility, advertising performance, and effectiveness. The results of the new campaign are increased trust with advertising networks, including Google, as well as steadily increasing engagement and message placement on the internet to people interested in the services that New Beginnings provides.

“Our team is very pleased with the progress of our online efforts in working with Brick. The Brick team is responsive and goes above and beyond in supporting our company’s objectives. With all the changes in addiction treatment, it is wonderful to know that a firm is on the leading edge of understanding how to navigate the online landscape,” said New Beginnings CEO, Lane Elmer. “New Beginnings has increased our brand awareness, response rates, and overall business due to the benefits of the digital marketing efforts of Brick.”

Under new healthcare laws, addiction treatment is deemed “an essential health benefit” that commercial health plans must cover. This presents opportunities for the treatment healthcare vertical to reach out to Americans in need of help through their health care plans. It also presents challenges as it has been reported by “The New York Times” that Google is setting new limits on addiction treatment ads due to misleading content.

“Our team at Brick has been very pleased with the results we have seen with this engagement. digital marketing proves to be increasingly fragmented and ever changing,” said Albin Andolshek, President of Brick, Inc. “The New Beginnings business is an incredible service to Americans in need of addiction treatment. It has been an honor and pleasure to support increased awareness and new inquiries to a service that has a huge impact on families and our society as a whole.”

About Brick Inc.:
Brick, Inc. is a leader in digital media marketing. Brick’s expertise includes key areas in advertising, online media and software development. Brick licenses their proprietary technology to clients, develops new technology and is well versed in data and technology integrations. The Brick team adds decades of retail, B2B and B2C strategic marketing and management to their clients’ integrated marketing plans. Brick works with clients across the country and is located in Minneapolis, MN. To learn more about how BRICK can work with your team to develop online strategies, create, build, and grow your business please visit trybrick.com or email [email protected].

About New Beginnings Minnesota:
New Beginnings Minnesota is a state licensed, alcohol and drug treatment facility. We offer residential and outpatient treatment programs, and serve clients throughout Minnesota. Our referrals come from New Beginnings alumni, insurance companies, detox centers, hospitals, and Rule 25 assessors, who recognize our superior treatment success rate and proudly recommend us to clients seeking recovery. At New Beginnings Minnesota, we have a proven history of success in helping clients achieve life-long recovery. We pride ourselves in offering compassionate, confidential and qualified treatment for alcoholism and drug addiction. Our staff of highly experienced substance abuse counselors, mental health counselors and specialists take a professional, effective and caring approach to helping patients gain and maintain recovery. For additional information, please visit our website at: nbminnesota.com.

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