News Feed Item

Samsung Helps Homeowners Get Ready to Get Together for the Holidays

Samsung Electronics America, Inc., the fastest growing home appliance brand in America for the fifth straight quarter1, is helping holiday hosts get ready to get together with family and friends this year. With Americans already getting a jump on holiday planning, Samsung is kicking off the season with a new national ad campaign and a major presence at the Food Network & Cooking Channel New York City Wine & Food Festival presented by Coca-Cola. Style and design expert Joe Zee has also teamed up with Samsung to share his inspiration and advice to make this holiday season memorable.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171012006433/en/

Samsung Helps Homeowners Get Ready to Get Together for the Holidays (Photo: Business Wire)

Samsung Helps Homeowners Get Ready to Get Together for the Holidays (Photo: Business Wire)

“The holidays are a special time of year, a chance to re-connect with friends and bring families together. Even in October, the anticipation and excitement is already starting to build,” said Katie Cheng, Vice President, Home Appliance Marketing at Samsung Electronics America. “We want to give hosts a boost with new ideas and home appliance innovations that make holiday prep easier and more fun."

For a fresh take on holiday planning, Samsung is partnering with Joe Zee for simple ideas that can make a big impact. From sprucing up your home to having the right connected kitchen appliances, Joe knows how to create a holiday party worth remembering.

  • Add Some Holiday Spark – It can be as dramatic as adding pops of color like on-trend cool deep blue and tropical bright orange to an accent wall. Or dispense with traditional holiday colors in place settings, napkins and centerpieces in favor of unexpected hues like deep teal mixed with gold flatware with a pale yellow accent. Stick with two or three shades of color, with some neutrals thrown in.
  • Add Elegance and Efficiency to the Kitchen – Consider upgrading kitchen appliances for a more stylish look and game-changing efficiency. The Samsung Family Hub refrigerator is the connected kitchen companion, helping people get an early jump on holiday prep. Plan ahead with the built-in calendar or sync shopping lists with your mobile phone using the Family Hub app, so you never forget an ingredient. Samsung ranges with Flex Duo™ double oven technology make big meals a snap. Multiple dishes like the holiday turkey and all of the fixings can now be cooked at different temperatures in the same oven using a removable divider – turning one oven into two. Both appliances come in Black Stainless Steel, which adds style to any modern kitchen.
  • Layer Textures When it comes to a quick décor change or a great entertaining tablescape, consider the sophisticated impact of layering textures. A great woven runner layer with delicate cloth napkins and various chargers and plates all bring the layering elements into play.
  • Make the Kitchen Your Holiday Hang-out Room – There’s nothing better than a party in the kitchen, especially when you’re prepping the holiday meal and have company gathered around. Lay out chairs along with fun, easy munchies and a special cocktail punch to give guests a reason to hang out in the kitchen. Let family and friends enjoy the prep with you, even if you don’t need a helping hand.

“My husband and I are big entertainers and the holiday season is such a magical time of year – we go all out with multiple parties and gatherings. We really want all of our family and friends to feel special,” said Joe Zee. “That’s why we make sure to plan ahead, because planning a party can be just as fun as throwing it – you just need the right inspiration to help make your holiday an occasion to remember.”

Samsung at NYCWFF

From October 12 to 15, Samsung will show its latest home appliance innovations in action at the Food Network and Cooking Channel New York City Wine and Food Festival in New York City. The Samsung Lounge, at the Northwestern Mutual Pier 92 Rooftop, will be a space of culinary creativity as notable chefs cook up holiday dishes throughout the weekend using Samsung appliances. At the Grand Tasting on Pier 94 presented by ShopRite, Food Network and Cooking Channel chefs will also conduct delicious cooking demos with Samsung appliances.

National Holiday Advertising Campaign

Samsung has launched a new national advertising campaign that conveys the excitement of the holiday season as families get ready to get together. The 30- and 15-second television spots share a heartfelt glimpse of holiday hosts prepping meals, setting the table and gathering around to enjoy each moment together. The ads demonstrate how Samsung appliances like the Family Hub and Flex Duo oven can bring a little joy to holiday meal prep and cooking for friends and family.

From now until November 29, Samsung is offering more than 30% off select kitchen packages featuring Samsung Family Hub and Samsung kitchen ranges with Flex Duo™.

To view Samsung’s newest holiday TV ad, click here.

To see Samsung’s latest home appliances and other products, visit http://www.samsung.com/us/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

1 Traqline – Home Appliances – Refrigerator, washing machine, dryers, dishwasher, range.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...