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Neura: An AI Engine Enabling “User Awareness” to Transform the Customer Experience

An Intellyx Brain Candy Brief

How can organizations use data to enhance the customer experience and engage with their customers or constituents at the just the right time and in just the right way? That’s the big question that AI-company Neura is trying to answer.

The company believes that the key to this type of enhanced engagement is for organizations to become what it calls “user aware.” It helps its clients do this through a software development kit (SKD) that enables them to connect their applications to the Neura AI engine. In so doing, they create sophisticated models of the user’s behaviors and activities.

As the Neura AI engine learns more about each user’s habits and preferences, it enables the application to create personalized experiences and adapt to the user’s specific desires and preferences. The company uses a collection of data points about location, proximity, and activities gleaned from its embedded mobile client, wearable and other IoT-type devices, and various other channels to create detailed models of user behavior.

These user models can then, for instance, automatically identify when the user is at work versus at home, discriminate between running to catch a bus versus running for exercise and when activities are occurring as part of the user’s regular routine or are out of the ordinary. The company’s engine then enables applications to leverage that insight to engage with them in a way that is meaningful and useful in the moment. The company sees a wide-range of application opportunities in areas such a digital health, the smart home, transportation, and retail, among many others.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at [email protected].

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

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