Welcome!

Blog Feed Post

What a Non-Technical Founder Needs to Know About UI and UX Design

There’s a common misconception in the business world that you have to be a technician in order to be able to launch a stellar software product. That if you can’t code, you run the risk of looking unqualified in the eyes of your potential investors, partners or even employees. But the stories of non-technical founders’ success prove that to successfully launch a software product you don’t have to know how to make software.

A technical business owner’s role is pretty straightforward – you are responsible for the building of the product. But as a non-technical founder, you need to assume a part of Jack of all trades by possessing a wide range of skills. From accounting and managing to business development and marketing. And consider taking on another one – UX Design.

Why Should UX Matter to Non-Technical Founder

UX Design has been on the rise for quite a while. Today it is tech’s fastest growing field with UX designers being as in demand as software engineers. And we are nowhere even close to its limits.


UX design stands behind all one of your digital experiences
Click To Tweet


Earlier this year Adobe reported that 87% of managers consider hiring UX designers as a top priority for their company. The demand is only going to increase. And the reason is simple – like it or not, UX design stands behind all of your digital experiences. It’s the foundation of desktop websites, responsive websites, mobile, apps, wearables, virtual reality, gaming. UX Design is present in everything from sending an email, doing online shopping to installing an app on your laptop.

Naturally, the business took notice of the ever-present role of UX design and adopted a design-centered culture. Design Management Institute and Motiv Strategies, funded by Microsoft, have been studying for ten years companies that made design a fundamental part of their business strategy. Their Design Value Index (DVI) report shows that design-centric companies like Apple, Coca-Cola, Nike, Starbucks outperformed the S&P 500 by massive 211%! And the tendency will only continue.

non-technical founder

Design Value Index results
Design is becoming key to innovation, to moving businesses forward, helping them to stand out in the crowd and stay ahead of the crowd. The shift to focusing on design is not just about making things look aesthetically pleasing. It’s largely about applying design thinking principles to the way business works.

Absolutely, fonts, colors, and pixels are all important to design but the tools that design thinking is using are more than that. The three main values at the core are empathy, collaboration, and experimentation. And they are all united by the same goal – solving a business problem. Design thinking is human-centered. By using an emphatic approach it tries to learn your clients’ problems by really listening and understanding the issue that it needs to solve. But problem-solving is not a task for a single person. It requires collaboration, multiple perspectives, experiences and knowledge sharing. Which all leads to experimentation and creating something tangible that your clients can form an emotional attachment to. Experimentation means testing. What follows is prototyping – the only way of turning an idea into something valuable. Design thinking companies tend to iterate quickly, test out, learn from mistakes, and go back to customers.

In order to successfully implement this mode of thinking, companies have to put design thinking at the core of their business strategy and be open for a change to see the outcome. But the result pays off, design thinking applies to products, services, processes, virtually anything that needs to be approved.

What is there to learn about basic UI/UX

Having realized that UI/UX design is now primarily oriented at helping business advance and business needs design, developing some basic understanding of how UI/UX design works is not a skill to be ignored. And here are some of the basic things you need to know:

UI and UX are not interchangeable

The first thing any designer will tell you when asked what you should know about UI and UX design is that it’s not the same thing. UX design is responsible for how the end product feels to a user, how it works and how the user interacts with it. While UI is responsible for its layout and how that product looks.

Bad design will cost money

Jakob Nielsen has been trying to make us understand it for years. It’s expensive not to know and understand the importance of design. When UI design is not clear, it can cost a company lost opportunities and sales. The minute customers deem your product frustrating and hard to follow, they will ditch it. The interface has to be simple and include only the most important. No one has time to click on everything.

non-technical founder

Clear UI with only the most important information by Pixetic Agency

Being careless about design at the initial stage will only cost you more money in the long run. Sooner or later you will have to go back to it.

Design is a business differentiator

Design differentiation is not about using the most popular fonts or creating a compelling logo. It’s all the ways a customer interacts with your product. UX design is here to help you create ease at all stages from implementation to use and finally support. Design has the capacity of making your product unique and giving it a competitive advantage.

It pursues the same goals as business

The questions UX design is trying to answer are the same as for business – conducting research of the market, interviewing users to find out their needs and issues. UX designers explore different options on their way to resolving a user problem. They conduct in-person tests to observe behavior, define interaction models and user task flows, communicate scenarios and end-to-end experiences and finally develop and maintain wireframes and mockups. In the end to create a product that knows its users and how to find them.

non-technical founder

Creating an experience for the right user by Pixetic Agency

It’s a skill you need to learn

Having realized that business and design share the same DNA, non-technical founders should consider investing in Design Thinking, a skill every entrepreneur needs to master in 2017. As a product owner and an ultimate decision maker, it will help you understand your customers a lot better. Learning the basics of UI/UX design will help you communicate your ideas more efficiently and influence the way your product shapes up. The most valuable thing about UI/UX principles is not that experts effectively implement them, their biggest value is knowing how to communicate its value to non-design and non-technical people.

For more ideas on clean, minimalistic design visit pixetic.com

The post What a Non-Technical Founder Needs to Know About UI and UX Design appeared first on Perfectial.

Read the original blog entry...

More Stories By Rostyslav Demush

Ross Demush is a digital marketing specialist at custom software development company Perfectial, a leading provider of web & mobile development services, specializing in FinTech, Real Estate, Media & Entertainment & eLearning.

Latest Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...