Welcome!

News Feed Item

Dubdub and IVEP Unveil the Future of Video Monetization With Dubtokens

Launching with an ICO, the platform will create a new value economy to reimagine the digital experience

TORONTO, November 14, 2017 /PRNewswire/ --

  • Dubtoken is a new digital token designed to monetize video content using the Interactive Video and Experience Protocol (IVEP), together reimagining the digital experience ecosystem
  • Content creators will be better rewarded, and audiences will experience more personalized and informative viewing experiences, resulting in higher engagement and ROI for publishers outside of platforms such as Facebook and Instagram
  • Invalid bot traffic and ad fraud will be countered significantly by introducing a unique human proof score leveraging blockchain technologies
  • Interactive smart objects and functions using digital layers will sit on top of streaming content, enabling personalization of digital experiences in real time, powered by artificial intelligence

IVEP Association, in collaboration with mobile video creation platform dubdub, today announced the initial coin offering (ICO), or Token Distribution Event, for dubtokens. This new multipurpose value and utility token is the central piece in a new blockchain-based and decentralized protocol that will transform the monetization of billions of hours of video content as well as elevate the streaming experience. The Interactive Video and Experience Protocol (IVEP) creates better engagement, counters invalid bot traffic and ad fraud in order to properly reward content creators and raise ROI for publishers.

"The advertising industry is currently plagued with problems that undermine the experience for creators, publishers, advertisers and users. The current ecosystem is making real and fake audiences increasingly hard to separate, devaluing attention-based metrics. Engagement is now the only KPI that matters as this is what drives outcomes," said Hillary Carter, director of faculty at the Blockchain Research Institute.

Interactivity as the new standard 
IVEP seeks to shift video content away from a deficient "attention" based model to a two-way real-time marketing model. It represents a more effective KPI for brands and online retailers, measuring real intent, engagement and lead conversion. This rebalances the online advertising model in favor of the user. It also empowers publishers to tell better and more captivating stories to their target customers with a vast catalogue of programmable smart objects and functions, available from a decentralized application store.

"The opportunity is two-fold. First, it introduces a new industry flow, leveraging blockchain technology to capture real human engagement metrics in an immutable and indisputable format for publishers and advertisers. Furthermore, it allows for the transformation of previously "static" video experiences into dynamic ones. Adding programmable and customizable digital interactive layers on top of any streamable content will significantly improve user experiences and audience retention," said Fred Dionne, founder and CEO of IVEP.

Dubtoken, dApp store and Trust Score   
The IVEP layer and the dubtoken economy will run on top of the distributed computing platform Ethereum.  

The addition of smart objects and functions and the protocol's digital assets will be registered on-chain. IVEP will incentivize the creation of interactive features and services in a decentralized app (dApp) store to be used with the protocol.

Each registered IVEP participant will be assigned a unique trust score, alongside a Human Proof Score for the audience of any IVEP enabled content. These scores will be calculated based on engagement, behavioral and quality metrics, including the amount of value a participant brings to the protocol and its members.

"IVEP leverages the best Blockchain has to offer because it's built with all participants in mind, and brings value to all of them enabling new business models to emerge from the dubtoken economy," Manie Eagar, chairman of the Blockchain Association of Canada added.

IVEP invites developers and designers, content creators, publishers, advertisers and retailers to discover this unique opportunity at http://www.dubtokens.com/whitepaper and contribute to improving the current video creation and distribution ecosystem for the benefit of all participants. Early members that add value to the protocol may be entitled to receive token incentives from the IVEP Association.

About IVEP Association 
The IVEP Association is a non-profit organization that promotes video and interactive experience technologies for the decentralized web through a fair, trustworthy and transparent copyright framework for content creators and distributors. For more information, please visit http://www.dubtokens.com

dubtokens Token Distribution Event
The pre-sale and ICO timeline will be announced shortly. Join our public Telegram channel: http://bit.ly/dubtokensofficial

Token supply: 1 billion dubtokens

Hard cap: USD $38 million

INFORMATION: Tom Fry
[email protected]
+44(0)208-819-3170


SOURCE IVEP Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...