News Feed Item

Singular's Fraud Index Reveals The Mobile Industry's Most Secure Ad Networks

 SAN FRANCISCO, Nov. 14, 2017 /PRNewswire/ -- Singular, the industry's only unified marketing analytics solution connecting attribution data with campaign data in a single platform, today announced the release of The Singular Fraud Index revealing the most active fraud prevention techniques in the mobile industry, as well as the 20 Most Secure Mobile Ad Networks driving the lowest rates of fraud.

Singular's study draws on data from hundreds of the world's largest apps and is the first study of its kind to examine fraud data from multiple fraud prevention solutions, each with its own set of anti-fraud methods.

As a source-agnostic platform that connects to any marketing solution, including various fraud detection and prevention solutions, Singular has an inside view of the many forms of fraud plaguing marketers as well as the anti-fraud techniques used by the world's most sophisticated marketers to fight back. Singular leverages this unique view to reveal:

  • The mobile industry's most active fraud prevention methods
  • The 20 most secure mobile ad networks
  • Evolving attack patterns and the future of fraud prevention

Unique findings in the report include:

  • A staggering 63% of marketers do not utilize fraud prevention techniques in their mobile marketing systems.
  • Nearly 70% of the total fraud prevented each month is attempted via attribution manipulation, or fraudsters trying to steal credit for installs from organic and non-organic sources.
  • Currently there isn't one prevention method that reigns supreme in blocking the majority of fraud -- rather marketers employ a handful of methods, with each method blocking its share of the total fraud prevented each month.
  • Evolving attack patterns have rendered certain prevention methods less effective over time and exposed new vulnerabilities in existing fraud solutions.

In announcing the release of Singular's fraud study, Singular CEO and co-founder Gadi Eliashiv said: "Amid all the noise in the analytics ecosystem that data science, machine learning and performance optimization can defeat fraud, the mobile industry still suffers from persistently high fraud costs each year as the majority of marketers fail to implement active fraud prevention in their mobile marketing systems."

"The Singular Fraud Index focuses on the marketers and the media providers that are fighting back by highlighting the prevention methods blocking the most fraud as well as the media providers which are the most resilient to fraudulent traffic," Eliashiv said. "Marketers have long wondered where their ad dollars are the safest — and we're excited to finally provide the answer."

In conjunction with its fraud study, Singular announced the release of an enhanced version of its Fraud Prevention Suite, with updates to its built-in heuristics, fraud analytics tools and adaptive rules engine. 

Singular's Fraud Prevention Suite utilizes all known prevention methods to ensure maximum protection against existing fraud threats as well as unknown threats to come. The new features analyze countless fraud signals at the most granular levels to identify illegitimate traffic, while Singular's fraud prevention engine automatically applies rules at the time of attribution to stop fraud in its tracks, keeping sources clean and media budgets focused on quality users.

In regards to Singular's Fraud Prevention Suite, Eliashiv said: "Fraud is still a major problem for mobile marketers — and part of the blame lies with the analytics industry. Third-party analytics providers treat fraud prevention as a luxury, offering it to marketers as a 'premium' add-on rather than a free feature embedded in the platform. Equally problematic is the complexity of existing fraud offerings — for instance, attribution platforms that place the burden on marketers to run their own statistical analysis to detect fraud."

"Singular is rapidly changing this paradigm with fraud prevention that is effective out of the box and free of charge for customers. Our enhanced Fraud Prevention Suite streamlines statistical fraud analysis for marketers, equipping them with the most comprehensive set of built-in heuristics to detect and destroy increasingly sophisticated forms of fraud with unprecedented precision."

Learn more about Singular's Fraud Prevention Suite here.

About Singular's Fraud Prevention Suite
Singular takes a proactive approach to fraud prevention, considering all known detection methods while evolving with the app ecosystem.

Singular's adaptive rules engine analyzes countless signals at the most granular levels to detect and prevent illegitimate traffic. Additionally, marketers are given control to adjust active rules as well as create new rules to reject installs, or to flag installs as "suspect" for further inspection.

Using Singular's Fraud Prevention Suite, marketers are equipped with the sophistication, control, and adaptability to keep sources clean and media budgets focused on quality users.

  • Proactive: Singular considers all detection indicators and actively rejects fraudulent activity within pre-defined thresholds.
  • Adaptive: Singular evolves as fraud evolves adapting based on the trends of various fraud indicators within an app's environment.
  • Controllable: Singular gives marketers complete control over how to take action on fraud. Configure default rejection methods or create custom rules to reject fraudulent installs, or flag as "suspect" for further inspection.
  • Comprehensive: Singular analyzes countless signals at the most granular levels to detect and prevent illegitimate traffic.
  • Flexible: Singular offers the same powerful reporting in the Fraud Prevention Suite to quickly investigate both Rejected and Suspicious traffic sources and drill down to the publisher, campaign, geo and site level.
  • Protective: Singular's Protected Report lets marketers see the installs and sources being targeted by fraudsters in order to understand the potential damage to ROI and protect against install hijacking.

About Singular

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data, giving them the most vital insights they need to drive ROI. The unified marketing analytics platform tracks over $7 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services. Singular customers include companies like Lyft, Yelp, AirBnB, Rovio, Postmates and Zynga. Singular is backed by General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. For more information, visit https://www.singular.net/ or email [email protected].


View original content:http://www.prnewswire.com/news-releases/singulars-fraud-index-reveals-the-mobile-industrys-most-secure-ad-networks-300555317.html

SOURCE Singular

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...